Marketing

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  • Marketing Strategy Of Coca Cola

    1067 Words  | 5 Pages

    successful over the two centuries and has become an icon of the American culture has well to the part of the world. The purpose of this report is going to focus on the company marketing strategies and how they can satisfy their consumers and how they demand their business as it is analysed in Coca Cola of how their marketing and sales techniques can utilised and how they attract their purchasers

  • The Importance Of Effective Marketing

    901 Words  | 4 Pages

    Marketing plays a vital role in establishing a relationship between company and consumer, while also strategically enhancing company branding. Without effective marketing, consumers may not become aware of products or services and, without consumer demand, companies may not survive. Therefore, the consumer decision process exists in between the marketing strategy and the outcome of these decisions, and this strategy is determined by its interaction with these decisions. However, while the company

  • Trap-Ease Mousetrap Marketing Strategy

    805 Words  | 4 Pages

    Guided by the marketing strategy, the company designs an integrated marketing mix which consists of the four P’s that is product, price, place or distribution, and promotion. Firstly, product produces by the company. Currently, Trap-Ease has only manufactured one product that is the mousetrap, which is also known as the Trap-Ease mousetrap. This mousetrap is designed to allow customers to enjoy the means of dealing with mouse problem efficiently. Customers can be at ease by avoiding the safety and

  • Globalization Of Brand Marketing In India

    1023 Words  | 5 Pages

    brought in radical changes in the Indian marketing scenario. Professionalization of marketing strategies of Indian companies, products proliferation, and diversity of consumer choice and entry of multinational corporations are a few of them. Indian brands need to be managed uniquely. Indian brand marketing creates an effective, integrated strategy to build a value added brand in today’s competitive marketing in India which mainly involves advertising, marketing, publicity and research. As retail industry

  • Ariel Marketing Case Study

    1595 Words  | 7 Pages

    Question 1 Ariel is using the “marketing concept”. They have determined the needs and wants of their consumers/customers. The product in want and need by the consumers is washing powder for washing clothes. This “Ariel” washing powder has been said to be better than the number one best selling washing powder and all their competitors washing powders. Ariel is constantly trying to better and improve their product for customer satisfaction and needs changing. They are improving their company by offering

  • Stakeholder Influence On Environmental Marketing

    1345 Words  | 6 Pages

    Environmental Marketing Environmental marketing has been in the public domain since the period of Rachel Carson’s critique “The Silent Spring” in 1963 and it has continued to heightened consumer awareness and concern over environmental matters till date around the world most especially in Europe and United states. Environmental marketing, which is also referred to as ‘green marketing’ (Charter, 1992; Ottman, 1993), ‘ecological marketing’ (Apaiwongse, 1994), ‘sustainable marketing (Van Dam and Apeldoorn

  • Retail Marketing Strategies

    996 Words  | 4 Pages

    Marketing strategy is a general rule or principal that is used to facilitate marketing activity that will lead to success, increase in sales, sustains competitive advantage and keeps the business running in the long run. Nowadays, the marketing strategy has been evolving due to the changes in technology, globalization and the multiple marketing strategies in the past or the orthodox ones that are no longer appropriate with the situation today. Industries nowadays are facing increased competition

  • Importance Of Relationship Marketing

    1521 Words  | 7 Pages

    Starting with the large organisations, it comes to assigning a value increasing the measures to promote the marketing and marketing relationship. The consumer is no longer just one more, and demand increasingly customised products. Thus, the marketing relationship has proved a valuable tool retention and customer loyalty. Within relationship marketing, the organisation seeks to apply the marketing mix: product, price, place and promotion according to the real desire and need for each client, through

  • Ethical Issues In Marketing

    1258 Words  | 6 Pages

    Ethical Issues in Marketing In the past years, corporate ethics and societal responsibilities have developed vital importance especially in the marketing practices including social marketing practices. Corporates endeavor to highlight their contributions to the people. The people, on the other hand, being consumers are constantly assessing this input. Influencing consumer preferences and unethical marketing practices are likely to affect purchasing patterns, especially rapid competition, societal

  • Different Factors In Internet Marketing

    1790 Words  | 8 Pages

    internet marketing but in internet marketing stores are available 24/7 and some are even available all around the world. A great example for internet marketing would be E-bay. Here are some benefits of internet marketing: • Convenience o Internet marketing enables the stores to be present 24/7 without any stop, unless the site crashes, but still there are no worries about the stores being closed but the only problem would be the delivery of products. The best thing about internet marketing is that