Page 7 of 50 - About 500 essays
  • Decision Making Process In B2b Marketing

    1080 Words  | 5 Pages

    environment may support the idea of industrial customers to be more rational than B2C consumers (Hague & Harrison, n.d.). The belief in B2B markets rationality has predominated in marketers’ minds for a comparatively long period of time. Most emphasis in marketing activities has been done on products or services functional characteristics without attention to personal values (Lynch & de Chernatony, 2004). B2B buyers were generally considered to be more

  • Essay On Apple's Marketing Strategy

    740 Words  | 3 Pages

    Which factors in the marketing strategy of Apple would improve future sales of the “Apple Watch”? Recently the popular firm Apple has developed a new product. Thanks to the technology development that everybody has recently witnessed Apple has been able to create a smaller, easier to manoeuver, more accessible, but sort of obsolete at the same time gadget; The Apple Watch. The technological developments that Apple has developed will, with no room for doubt meet the market expectations and needs

  • The Benefits Of Social Media Marketing

    1008 Words  | 5 Pages

    According to Celine ARCA (2012), the above graph illustrates that social media is one of the most effective platforms for building brand awareness. Argued is that the key benefit of social media marketing is the ability to increases the brand exposure. Celine ARCA (2012) defines brand exposure as “the incidence where the customer becomes aware of the product, service or advertisement at least of their five senses, whether or not they paid attention to it”. Stated is that social media has become

  • Disadvantages Of Ppc Marketing

    861 Words  | 4 Pages

    You must have heard about PPC marketing and I know you are eager to learn more and you are looking forward to using PPC for your business, but you aren’t sure where to start from, let me tell you had arrived your destination. First, you must know the basic of PPC and how does it work What is PPC: This starts for Pay-per-Click, this is a form of internet marketing, where advertisers pay a fee each time one of their ads is clicked. Well, it an effective way of buying visitors to your site, rather

  • Nestle Marketing Strategy

    1509 Words  | 7 Pages

    sold emphasize on the taste and on the fact that a connection with the consumer is established. 3.1.2. Nestle Romania Marketing Mix When studying the marketing mix of Nestle Romania we will refer at the four P which are representative for one of the strong FMCG Company in the world. Also this Marketing Mix will show that nestle has a strong product line which boost its marketing mix. The 4P are as follow: 1. Products – represented also in Romania by the four Nestle business units which are used

  • Green Marketing Attitude

    975 Words  | 4 Pages

    Consumer Attitude and Perception towards Green Products Abstract "Green Marketing" refers to holistic marketing concept wherein the production, marketing consumption and disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc. Both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products

  • Strengths And Weaknesses Of Strategic Marketing

    2848 Words  | 12 Pages

    “THE ONE” STRATEGIC MARKETING REPORT SABIR AHMED SALEEM HEAD OF MARKTING Content Executive Summary Page 3 Role of Strategic Marketing Page 4 Strategic Marketing Process Page 5 - 6 Strategic Marketing link to Corporate Strategy Page 7 Strategic Marketing Models Page 8 - 10 Marketing Strategy Options Page 11 - 14 Relationship Marketing Page 15 – 16 Why Relationship Marketing? What Merit from Relationship Marketing? Impact of changes

  • Introduction To Business Marketing Communication

    1185 Words  | 5 Pages

    Introduction to Business Marketing Communication (paper 1) Communication is very important. In a dynamic business environment where we see a growth in customer’s level of understanding and interest in the business dealings, technological advancements and changes in marketing communications, organisations these days aim at having a stronger bond with their customers through the consistency in messages that they deliver across the wide range of marketing channels. Marketing is the means of strategically

  • Ebay Marketing Strategy

    1932 Words  | 8 Pages

    1.Marketing Strategies that have been exercised by eBay which contributed to its success. Grewal and Levy (2010:p32) state that ‘a marketing strategy identifies a firm’s target market(s), a related marketing mix - their four P’s and the bases upon which the firm plans to build a sustainable competitive advantage’. The aforementioned authors further highlight that there are four macro strategies that focus on aspects of the marketing mix to create and deliver value and to develop sustainable competitive

  • Case Study: Marketing Without Consumer Understanding Is Sales

    1512 Words  | 7 Pages

    Understanding Consumer Behavior Ques1. ‘Marketing without consumer understanding is sales’. Do you agree? Why? Ans1. Yes, Marketing without consumer understanding is just like sales, because understanding the consumers is the main key to provide them good services. To provide good consumer care, we must deliver what we promise. But great consumer care involves getting to know your consumers so well that we can anticipate their needs and exceed their expectations. Marketing and sales go hand-in-hand, especially