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  • Marketing Mix In Marketing

    1099 Words  | 5 Pages

    are fours factors or tools for an organization to effectively promote and sell a product or service. It is known as marketing mix. Khan (2014) claimed that the marketing mix is a set of manageable, tactical marketing tools that an organization applies on its targeted market to form a desired response from its customer. In contrast, Khan (2014, pp.95-107) identified that “Marketing Mix is also referred and known as the Four P's i.e. product, price, place of distribution, and promotion”. The most

  • Perceived Fairness In Marketing

    2286 Words  | 10 Pages

    Perceived fairness can be interpreted as judgment of whether the result and/ or process are reasonable and acceptable (Bolton et al., 2003). The perceived fairness involves the comparison of price and procedure with a relative standard, reference or norm (Xia et al., 2004). Similarly, perceived value is the customers’ overall assessment of the utility of a product based on perceptions of what is received and what is given (Zeithaml, 1988) and perceived value can be measured by the quality that the

  • Ketchup Marketing Strategy

    984 Words  | 4 Pages

    Stage-1:- Learning about the company and its products The very first step was to understand the company and its products. We gathered some information from the company website and some information was given to us by Mr. Vijay. For the purpose of personal selling, we first need to understand the product USP and prepare a sales pitch. The products’ USP are as follows: - • Use of 100% pure vinegar • Use of natural sugar not sucrose • The optimum size (5-8 mm) of the slices, gives a better yield Stage

  • Thinking Problems In Strategic Marketing

    2234 Words  | 9 Pages

    main problem in strategic marketing is the giving standard, stereotyped solutions. Most of the managers even well-educated ones have problems with adaptation on problem solving. As it mentioned in article for a years in most literatures and articles strategic shows standardized solutions and it becomes obstacle for being creative and flexible in clarifying problems. During the analyzing article of Dale Fodness we will try to find solution ways of the strategic marketing. According to the Dale Fodness

  • Disadvantages Of Digital Marketing

    2257 Words  | 10 Pages

    Contents Table of Contents 1 Introduction 2 Types of Digital Marketing 3 Email 3 Social Media 4 Facebook 4 Twitter 5 Text Messaging 6 Recommendations 7 Conclusion 8 Bibliography 9 Introduction According to (, 2015) digital marketing can be defined as “The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts

  • Dhiraagu Marketing Strategy

    4223 Words  | 17 Pages

    Marketing Management ? Consulation on Marketing strategy of Dhiraagu Executive Summary Marketing management?is the organizational discipline which can make focusing on the techniques, practical application of?marketing?orientation and methods inside enterprises in the management of a firm's marketing activities and resources. The brand audit investigates the return on existing investments, trends in a business? net profits and its established economic value. It determines the business? entire

  • Stakeholder Marketing: A Marketing Approach To Responsive Management

    1099 Words  | 5 Pages

    Stakeholder marketing There is a marketing approach which assist firms to build stakeholder relationships using a marketing orientation. Marketers can build on expertise of managing customer relationship and generating customer value to develop a stakeholder marketing approach that addresses the economic, social, and environmental concerns of multiple stakeholders. Stakeholder marketing includes a stakeholder orientation and stakeholder responsiveness that creates a competitive advantage in greater

  • The Importance Of Digital Marketing: D Igital Marketing

    1012 Words  | 5 Pages

    Today we are living in a super-connected world, as such; advertising and marketing are no longer the same birds they once were. This is principally true due to the ascend of social media, which has altered how businesses communicate with potential and existing clients. Today’s age of Internet has opened doors of vast variety of options for businesses. Employing social networks, one can not only share a private picture of one’s birthday but can also get customers for one’s business and attain them

  • Green Marketing Literature Review

    990 Words  | 4 Pages

    on green marketing. The review of literature indicates that the various authors have highlighted the Green Marketing and its related problems, strategies and challenges from local to world level. In this context, Jacquelyn Atunities for innovation for green marketing, which provides an enlightening look at the importance for the environmental perceptions. Amitabha Ghosh (2008) has examined the strategies in Green Marketing highlighting the history, growth and challenges of Green Marketing in India

  • Gopro's Marketing Strategy: Gopro

    997 Words  | 4 Pages

    GoPro’s Marketing Strategy Founded by Nick Woodman, this California based company is the mastermind behind the action camera that is considered to be the world’s most versatile camera. The main outline and purpose of this mountable video camera was originally aimed towards extreme sports enthusiasts and professional athletes. This action camera would be basically wearable and mountable practically anywhere, giving the target group the ability to share their memorable moments and/or experiences with