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  • Perceived Fairness In Marketing

    2286 Words  | 10 Pages

    Perceived fairness can be interpreted as judgment of whether the result and/ or process are reasonable and acceptable (Bolton et al., 2003). The perceived fairness involves the comparison of price and procedure with a relative standard, reference or norm (Xia et al., 2004). Similarly, perceived value is the customers’ overall assessment of the utility of a product based on perceptions of what is received and what is given (Zeithaml, 1988) and perceived value can be measured by the quality that the

  • Dentonic Marketing Strategy

    896 Words  | 4 Pages

    Place Nowadays the entire product is made available to Karachi’s whole sellers and retailers by its own transport vehicles which are around 10 in number. Furthermore, 1/3 of total dentonic sales are in Karachi in areas like Landhi, Korangi, Orangi Town, Quaidabad, Layari, Kayomabad. In Rawalpindi and Islamabad Dentonic products are not easily available. Dentonic is available almost in 1 out of 20 big departmental stores. Dentonic is also exported to Srilanka, Bangladesh (franchise selling), India

  • Mobile Marketing Literature Review

    995 Words  | 4 Pages

    It is proposed that the mobile marketing is the use of mobile medium in terms of the marketing communications. It further involves different features of marketing communications. Leppäniemi and Karjaluoto (2008) have also set another aspect of mobile marketing while describing it as the systematic implementation, planning, and control of a mixture of business activities with the intention of bringing

  • Marketing Strategy Of Moonlight Boutique

    736 Words  | 3 Pages

    Marketing Plan Moonlight Boutique 2017 Introduction/Goals Moonlight Boutique is a well-known Qatari brand that has been in the market for over seven years. Since it started it focuses on producing unique women garments that transforms the concept of the traditional local women’s cape “Al Abaya” into a masterpiece of artwork. Moonlight boutique main goal is to be a global leader in the fashion business. So far a great success was achieved, but to keep up with market the following marketing

  • Thinking Problems In Strategic Marketing

    2234 Words  | 9 Pages

    main problem in strategic marketing is the giving standard, stereotyped solutions. Most of the managers even well-educated ones have problems with adaptation on problem solving. As it mentioned in article for a years in most literatures and articles strategic shows standardized solutions and it becomes obstacle for being creative and flexible in clarifying problems. During the analyzing article of Dale Fodness we will try to find solution ways of the strategic marketing. According to the Dale Fodness

  • Marketing Assignment: The Buyer Decision-Making Process In Marketing

    1512 Words  | 7 Pages

    Marketing Assignment The buying decision The Buyer Decision Processes are the decision-making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. John Dewey, an American philosopher, psychologist and educational reformer introduced 5 stages through which consumer go through before considering a purchase. These are as follows: .Problem or need recognition .Information search .Evaluation of alternatives .Purchase

  • Disadvantages Of Digital Marketing

    2257 Words  | 10 Pages

    Contents Table of Contents 1 Introduction 2 Types of Digital Marketing 3 Email 3 Social Media 4 Facebook 4 Twitter 5 Text Messaging 6 Recommendations 7 Conclusion 8 Bibliography 9 Introduction According to (, 2015) digital marketing can be defined as “The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts

  • Dhiraagu Marketing Strategy

    4223 Words  | 17 Pages

    Marketing Management ? Consulation on Marketing strategy of Dhiraagu Executive Summary Marketing management?is the organizational discipline which can make focusing on the techniques, practical application of?marketing?orientation and methods inside enterprises in the management of a firm's marketing activities and resources. The brand audit investigates the return on existing investments, trends in a business? net profits and its established economic value. It determines the business? entire

  • Puma Marketing Plan

    1305 Words  | 6 Pages

    EXECUTIVE SUMMARY This report is all about to show a Marketing plan for PUMA’s products; with reference to older offerings the report shows the plan that how can Puma offer new products in the market. With respect to this the report contains comprehensive marketing plan components including company analysis (Puma’s current and future status), situation or market analysis and competitor’s analysis. The report shows the Puma’s objectives and marketing strategies in terms of its 4ps that is it is shown

  • Videocon Marketing Strategy

    1140 Words  | 5 Pages

    Early marketing strategies: Videocon offered brand at affordable cost, which gave strength to their marketing activities. They mapped their marketing platform and established each segment with prompt marketing communication to the customers. Their multi-brand strategy helped them present at higher-end, mid-end and to the lower end segments to tap huge urban and rural area. Entertainment and sports have been their major sectors for advertising and promotional strategies. With sponsorship in Cricket