The Importance Of Digital Marketing: D Igital Marketing

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Today we are living in a super-connected world, as such; advertising and marketing are no longer the same birds they once were. This is principally true due to the ascend of social media, which has altered how businesses communicate with potential and existing clients. Today’s age of Internet has opened doors of vast variety of options for businesses. Employing social networks, one can not only share a private picture of one’s birthday but can also get customers for one’s business and attain them conveniently. The tempo and ease, with which the digital media transmits information and help heighten a business is incredible. WHAT IS DIGITAL MARKETING D igital Marketing is a collective term which is used where marketing is integrated with internet…show more content…
It is best for reaching global audience. It is difficult to measure the effectiveness of a campaign. It is easier to measure the effectiveness of a campaign through analytics. IMPORTANCE OF DIGITAL MARKETING Digital media is so invasive that consumers have access to information any time and any place they want it. It provides an ever-growing source of entertainment, news, shopping and social interaction and customers are now exposed to what the company says about its brand but what media, friends, relatives, peers etc. are saying as well. With the constant growing of web and more people getting connected every day, digital marketing has become a necessity for many organizations. People are going online for more and more information about a new product, service or location. FRAMEWORK OF DIGITAL MARKETING: Digital marketing framework can be explained in the following figure. SOCIAL MEDIA MARKETING: Social Media Marketing is the process of generating website traffic or attracting viewers and customers through social networking websites such as Facebook, Pinterest, LinkedIn, Twitter, and so on. Social media marketing is a subset of digital…show more content…
It is a technique where content is produced and distributed with the intention of providing relevant, interesting content to attract and engage a particular audience that a business is targeting. The creation of useful content is a way of developing communication with the customer in order to drive engagement and customer action. Advertising: Online Advertising has multitude of benefits over traditional advertising and the chief difference is targeting. Most of the online marketing platforms accept banner/text/rich media ad formats which are billed in three ways :  Pay per Click (PPC): PPC is a type of sponsored online advertising that is used on a wide range of websites including search engines where the advertiser only pays if a web user clicks on their ad  Cost for Thousand (CPM): In CPM, the advertiser pays for each 1000 ad views that the ad gets,  Cost per lead (CPL): In this the advertiser pays for an explicit sign up from an interested consumer who is interested in the advertiser's

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