Alongside global super brand giants, such as Apple, IBM, Disney and Coca-Cola, Nike has arguably become the world’s top lifestyle, athletic sportswear brand. It has revolutionized not only the athletic apparel and footwear industry, but also industry consumerism as a whole. In fact, Nike was ranked #16 on the Forbes World’s Most Valuable Brands list in 2017, with brand valuation at $29.6 Billion USD, brand revenue of $31.7 Billion USD and company advertising accruing $3.3 Billion USD (Forbes.com
Sports and officially became Nike, Inc. in 1971 that is well-known with the swoosh logo and engaged in the design, innovation, marketing and selling of athletic footwear, apparel, equipment, accessories and services. The company takes its name from Nike the Greek goddess of victory. The company is renown with its slogan “Just Do It” [1] Nike products are sold all around the World includes North America, South America, Europe, Asia Pacific, Middle East and Africa. Nike markets its products under its
we are all familiar with, Nike has establish itself as a lucrative business corporation. Nike has come a long way with past allegations that reduced its sales and tarnished its positive image. Historical Background:
Table of Contents Summary 4 Introduction 5 The Seven S Models for Strategic Planning 7 Strategic Analysis 8 Analysis of the Remote Macro Environment 10 Sociological factors 11 Technological factors 11 Economic factors 12 Political factors 12 The Micro Competitive Environment 13 Threat of New Entrants 14 Bargaining Power of Suppliers 14 Bargaining Power of Buyers (Customers) 15 Threat of Substitute Products or Services 15 Industrial Rivalry 15 Strategic Choice 16 Porter’s Generic Strategies 16 Cost
extensions. What is reason behind brands causing trouble is a basic question that we come across while assessing brand consciousness. As Observed from inside the limits of the ruling of marketing, this powerful new drive is incomprehensible. Marketing related to academics hypothesizes away fights between marketing and consumers occur. Such struggles become the consequence of the situation when companies join to their interior benefits instead of seeking to know and fulfill what
Maritza’s Story started when she lived in a town around Santa Domingo, Dominican Republic. She worked for a factory that made hats for major colleges in the United States from big name brands like the famous Nike. She endured many violations made by the factory managers who demanded high production quotas, gave verbal harassment, low wages, and frankly, disrespect. She said when their quotas were not met for that day they would be locked up and trapped in the factory until done so. One of her co-workers
Critical evaluation of the strategies E commerce has made and issues, traditional retailing is facing : (Ravish , (26)) E-commerce and m-commerce has emerged as a big change in the retailing industry. The main drivers of e-commerce include: • The search for value and convenience in E-shopping. “People shop online for convenience, not for price” Convenience is the primary motivation for online shoppers. Price is secondary. One don’t need to get dressed and drive to your favorite store, they can