Nike Marketing Principles

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Pearson BETC Level 5 HND Diploma in Business (QCF) Unit4: Marketing Principles (15 credits) (F/601/0556) Assignment 1 Assignment Title: Innovation and Creation Student Name: Lam Yip Nung Class: Business BA(B) Assessor Name: Mr Pritam Bhavnani Date issued: 20 October 2016 Completion date: 17 November 2016 Submitted on: 17/December/2016 Table of content Abstract–––––––––––––––––––––––––––––––––––––– p.1 Table of content–––––––––––––––––––––––––––––––– p.2 Introduction––––––––––––––––––––––––––––––––––– p.3 1.Concept and process of marketing 1.1 Various elements of the marketing process---- p.4 Introduction Phil Knight and Bill Bower man legitimately created Nike in the late 1970.…show more content…
it focuses on basketball, soccer, consecutively, sports, battle sports, baseball and eye wear. business too sells shoes for outside activities like golf, tennis, pedaling and recreational uses. Place: Nike shoes are approved by multi-brand stores and the high-class Nike stores crossways the sphere. Nike vends its creation to about 20,000 trade accounts in the U.S. and in nearly 200 republics around the world. Nike has contracted with more than 700 shops around the world and has offices situated in 45 republics outside the United States. Price: On the market, the use of high-tech, star endorsements or commemorative limited edition shoes, is a higher price of shoes, our company endorsement of the sale of this shoe, shoes, but not every consumer can accept, For the other consumer groups to provide low-priced goods for consumer choice, in order to segment the market to increase market share. Promotion: People: Process: Physical…show more content…
Is not difficult to find a lot of various sports are the first-line star NIKE sponsored, NIKE doesn't hesitate to spend a lot a lot of signing money, signed a world of athletes. NIKE unique vision, dare to invest, so often the return on investment performance is also reflected in the results. Marketing through front-line athletes is one of many strategies. NIKE shoes advantages:There are many men's exclusive models and women's exclusive models are doing great, and now the girls are doing very delicate, the same color with the clothes is very bright. And each season there will be activities to make a special style of shoes, for example: the World Cup will play a limited edition football shoe. NIKE shoes are doing very safe, because each pair must have an excellent protective effect (with interruption of stability and air cushion), so that athletes are not easily

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