A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
Literature Review Introduction The main objective of this chapter is to study the theories, literatures and previous studies regarding customer behavior towards Mobile Phone purchasing. Based on this researcher can get an idea about how previous studies conducted and what the findings are of those studies. Theories Consumer behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer?s effort. Most large companies engage in research activities
LITERATURE REVIEW This chapter will contain a review of the platform architecture for mobile development, a review of existing mobile Wallet applications, and a review of existing retail shopping applications. Mobile phone usage has increased tremendously over the past few years and there are 3.5 times more mobile phones than PC’s (Gandhewar, 2010). Mobile phones are not just used for conventional purposes like texting or calling, phones are used for other purposes like entertainment, gathering
2.0 Literature Review of E-commerce The literature review will be based on e-commerce as a whole and as you go further in the literature review, you’d find more detailed review on mobile commerce and smart phone consumer behavior in relation mainly with businesses and then look into elements like entertainment, research and studies, and many other elements of e-commerce. E-Commerce Selling and purchasing transaction via internet is what classified as e-commerce. E-commerce involves marketing, sales
REVIEW OF LITERATURE AND RESEARCH METHODOLOGY 2.0. INTRODUCTION Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are
REVIEW OF LITERATURE Franz lehner and Richard T.Watson (2001) has described the hexagonal model in which firm is shown to interact with six stakeholders namely suppliers, intermediaries, customers, government, employees and investors. The study found that hexagon model is nevertheless quite useful and may be used to identify stakeholders and their possible interest. It also found that there is need to improvement in the mobile business applications and better interactions between firms. Johan Lembke
Emma Bond (2009), it was found out that 97 percent of 11 to 16 year-old owns a mobile phone – 8 percent more than the percentage of adults who own one. Students are having a hard time concentrating in school activities due to spending hours playing gadget games and applications. Electronic gadgets are harming lots of people specially
from Voice Data Fone, chosen by the company to “reflect the provision of voice and data services over mobile phones.” It had agreed to acquire a controlling interest of 67% in Hutchison Essar Limited (Hutch) for US$11.1 billion. At the same time, it agrees to sell back 5.6% of Airtel stake back to the Mittals. Vodafone retained 4.4% stake in Airtel. Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks
2. Literature Review Street vending is a vibrant sector of the urban informal economy that has attracted sustained academic and policy attention for several decades (Roever, S. 2014; ILO-wiego 2013, Williams and Nadin 2010). Existence of the Street vendors in the developing country is a common Indicators Influencing the Consumer Preferences in Buying from Street Vendors: 133 phenomenon and they are considered as one of the major player contributing in the informal economy of a country. Broadly defined
of Social Media and senior school children is very relevant in today’s world as we are getting influenced by technology, internet and specifically social media in a great way. The various gadgets used by school children for accessing Facebook are Mobile Phone, Tablet, Laptop, computer etc. we target the student age group from 11 to 16 as well as MBA students. The social media helps to communicate with friends, relatives which automatically create personal touch with old friends. Senior School Children