other word, investment in the green brand-customer relationship probably boosts green business and enriches green brand equity. Environmentally friendly brand equity is as good as what an eco-friendly brand is perceived by consumers and how much the value of environmental
with an analysis of packaging as a strategic tool. The second section highlights the importance of packaging and its effect on consumer behavior. It also highlights the growth of green packaging the world over and possible effects on consumers and marketing. It touches on sources of competitive advantage and generic competitive strategies. The consumer decision making process and is highlighted. This chapter also highlights strategy and ethical behavior. Global trends and emerging challenges are also
Introduction The term conflict has acquired a multitude of connotations due to its ubiquity and pervasive nature. The semantic jungle around the concept has produced substantial ambivalence and has left many scholars unsure about its meaning and how best to deal with it. Nonetheless, conflict is regular in every kind of sociable situation. It is a process in which one side feels that the other side is sidelining their interests and ideas. In regards to organizational conflict, it occurs when a group's
number of companies who are embracing the Corporate Social Responsibility concept are ever increasing, making it to become one of the key subjects in successful business; many companies are taking steps to increase their reputation, and how they are perceived by the consumers and the society in general. One reason why the interest in Corporate Social Responsibility has increased a lot in recent years is because the increasing influence on the consumer behaviour, as the consumers in recent years have been
of customers in Mauritius has a major impact in the marketing strategies used by organizations. National and Multinational organizations are straiving to provide customer satisfaction. The buying patterns of consumers' changes occasionally therefore organizations must implement new strategies daily. Marketing mix has a big impact on customer satisfaction nowadays due to an upward trend in this sector. This study describes the impact of marketing mix on customer satisfaction using a case study of
4th ed. SAGE Publications. Egan, J., 2004. Relationship Marketing: Exploring Relational Strategies in Marketing. 2nd ed. Financial Times, Prentice Hall Fellows, R. and Liu, A., 1997. Research methods for construction. Blackwell Science. Festinger, L., 1957. A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press. Fornel, C., 1992. A national customer satisfaction barometer. The Swedish experience. Journal of marketing, 56(1), Pp.6-22. Glicken, M.D., 2003. Social Science: A
Case study Answers 1. Brief statement of the main aim of the article? Modern organizations struggle with staffing challenges stemming from increased knowledge work, labor shortages, competition for applicants, and workforce diversity. Solving these challenges requires staffing scholars to expand their focus from individual-level recruitment and selection research to multilevel research demonstrating the business unit/ organizational- level impact of staffing. In this case study, provides a selective
used to facilitate the organizing the event uninterrupted. Event property can be defined as a feature of event concept that detaches the event from constrains posed by scrutinizing. In marketing terms the way brand is associated with consumer and industrial products can be termed as event property in event marketing. It virtualises an event concept that can be organized universally using different artists and venues for each client and the target audience as per their requirement. It restricts the
engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud”. Similarly it is debated that managers are masters in finance, marketing, operations and business management (Calabrese et al., 2005; Costa and Evangelista, 2008; Costa, 2012). Essentially they do not have the required tools to perform certain skills and competences to address social and environmental problems, (Davis
There has also been no requirement of where these ‘employee-focused’ individuality emanate; it is assumed that they attach somehow globally to ‘the organization’. It might be argued that supports, fairness and value may be supposed by organization members to reside closer to the routine and intense arrangements of employees with their sub-units and subcultures than in a global and often distant and abstract ‘organization’. The achievement of any organization