Tim Hortons Marketing Strategy

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Q. 1 Fours P’s of marketing Product Starbucks: Starbucks serve drinks like coffee, food like pastries, snacks, hot and cold sandwiches, and merchandise such as mugs and tumblers. Tim Hortons: Tim Hortons' stores offer products like coffee, doughnuts, doughnut holes (branded as Timbits), muffins, croissants, tea biscuits, cookies, rolls, danishes, and bagels. Dunkin Donuts: Dunkin Donuts has grown to include over 1,000 items on its menu, including doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages Price Starbucks: The pricing is on the higher end for the premium quality of products and the ambience they offer. Tim Hortons: The prices are in low range when compared to other coffee stores ranging from $0.5 to $25…show more content…
Place Starbucks: Along with the vast coverage of stores across US, Starbucks has also expanded to 65 other countries. Tim Hortons: Tim Hortons was originally concentrated in Ontario and Atlantic Canada but then expanded to US in the north eastern cities like Buffalo. Dunkin Donuts: Most of the stores are concentrated in six New England states but they are found throughout the country. Dunkin' Donuts shops can also be found within many gas stations, supermarkets, mall and airport food courts, and Walmart stores. Promotion strategies Starbucks: The important marketing strategies that Starbucks has used are providing customer satisfaction with premium quality, brand marketing, innovation with various flavors and creating a Starbucks community. Tim Hortons: Tim Horton’s use coupons, contests, samples, special events for their promotion. Dunkin Donuts: The products are promoted using advertisements in TV and radio, print media. They also use coupons and calendars for the

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