Dentonic Marketing Strategy

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Place Nowadays the entire product is made available to Karachi’s whole sellers and retailers by its own transport vehicles which are around 10 in number. Furthermore, 1/3 of total dentonic sales are in Karachi in areas like Landhi, Korangi, Orangi Town, Quaidabad, Layari, Kayomabad. In Rawalpindi and Islamabad Dentonic products are not easily available. Dentonic is available almost in 1 out of 20 big departmental stores. Dentonic is also exported to Srilanka, Bangladesh (franchise selling), India, United Arab Emirates, Saudi Arabia, Malaysia, Japan and the United States of America. Promotion In the early days of Dentonic, the promotion was focused on personnel selling and door to door distribution to small scale retailers such as Pan…show more content…
ANALYSIS OF ALA CHEMICALS: Objectives: We have conducted a informal research from our family and friends to find out the reasons of non-acceptance and dissatisfaction among consumers and problems faced by them. We find out that most people thinks that dentonic company is either low quality or is not working in Pakistan and they does not have seen dentonic products for more than 2 or 3 years. Due to fake Dentonic spread out in different locations in Pakistan the reputable name of Dentonic tooth powder’s image was severely damaged, and market declined. Result: Because of no provision in advancement for a longer period of time Dentonic Powder has lost its customers to other available toothpastes. The shifting was caused because of no improvement in the formula and has not introduced new flavours. The general perception about Dentonic Powder in the minds of people was not favorable. .  Age Group of…show more content…
In order to strengthen its’ Brand Image in the urban market of Pakistan, Dentonic may launch some oral care products specifically targeting the urban youth and the urban rich class. Dentonic Branding Strategy should aims at introducing some special oral care products which will focus on functional benefits. The Brand can launch specific oral care products for different age groups. The Branding Strategy of Dentonic also plans to customize its packaging techniques, based on price points. This, in a way will establish a new pricing strategy. Dentonic Branding Strategy has a objective strengthening its’ business promotion

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