Disadvantages Of Digital Marketing

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Table of Contents Contents Table of Contents 1 Introduction 2 Types of Digital Marketing 3 Email 3 Social Media 4 Facebook 4 Twitter 5 Text Messaging 6 Recommendations 7 Conclusion 8 Bibliography 9 Introduction According to (BusinessDictionary.com, 2015) digital marketing can be defined as “The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels”. We can see from this definition that companies and businesses have more than one…show more content…
According to (Webopedia.com, 2015) Email is, “A type of direct digital marketing that uses electronic mail as the marketing communication delivery method”. Email is currently one of the most popular and successful marketing techniques for advertisers. It is a direct marketing technique that is used by companies and businesses to promote and advertise their product or service and this method is also cost effective. There are many advantages that Email can offer for companies and business. By using Email companies and business can reach their target market without the high cost of production costs. Another benefit is that Email can help to build brand recognition and customer loyalty. It is important to remember that advertisers use Email to their advantage, by asking customers to subscribe so they can receive emails about the product or service allows the company or business to reach a wider audience in many different countries. Another benefit of Email marketing it when a user has subscribed and like a product or service they will talk to their friends and family about it will help to promote the brand image of the business or company and this will not cost the business any money. Another benefit to email marketing is that internet users regularly check their emails. They are men and women of all ages so a company or business needs help with all the information that they have on their customers. To deal with all the information that the company or business has on customers they first need a way to segment the information that they have on customers. There is a software that can be purchased that can keep a track of all the customers and they preferences, spending habits and any important information needed by the

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