Build-A-Bear Marketing

316 Words2 Pages
Many brands are undertaking aimed at generating consumer experiences strategies, especially when the point of sale refers because that is where a good experience translates into purchase and brand loyalty. However, few companies manage to create such memorable and successful experiences. In this context, Erik Peña, director of marketing at Build-A-Bear, shared five keys to success that have helped generate brand represents experience memorable for their consumers and that they in turn go beyond the purchasing decision . Such has been the impact of these keys that the brand has achieved an effectiveness rate to 70 percent. "Our strategy at the point of sale has allowed us to achieve a conversion rate of up to 70 percent at the point of sale,"
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