that affected business processes is social media (Kluemper,Mitra,&Wang,2016:154).Living in a very competitive market, companies and small businesses should realize the importance of preserving their current customers and in most cases these companies must seek to increase their customer loyalty(Mcmullan&Gilmore,2008:1084). As a fast and easy way to transfer and receive information social media has been one of the main aspects of marketing thus forming "Social media marketing"(Patino,Pitta&Quinones,2012:234)
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual societies and networks. The histrionic growth of Internet advertising poses great tasks to the information retrieval community and calls for new technologies to be advanced. Online advertising is a speedily growing, multi-billion dollar business. In the past two decades it has grown at least an order of magnitude faster than advertising in other media. The social
In today’s world of the interactive internet and the rapid adoption of social media platforms (SMP), the ways in which consumers communicate with each other has transformed (Vernuccio, 2014). It is essential for businesses to adapt to the newly empowered customer and develop a Social Media Strategy (SMS) process to maintain competitiveness in this growing digital era (Hofacker, 2013). Social media is currently a component of most business environments, therefore, it is essential for small businesses
to focus on social networking and its effect on mental health along with their influence on society, particularly its addiction leading to depression. In the recent years the number of youths who are using the range of social media has increased dramatically. Considering the increasing number of participants- According to (Facebook, statistics;2014) facebook has an average of over 829 million daily active users and the increasing amount of time spent using it. Social media are social software which
This literature review is designed to highlight aspects of various literatures on our proposed topic. The researcher will underscore high points and low points. The researcher will also determine what he believes have been left out of previous research and how this proposed research will add to the gap in the knowledge. Censorship is a worldwide concern. The question of whether a program or piece is unfit for broadcast due to its violent, indecent or defamatory content is ultimately decided by
1.1 Introduction Social media is one of the fast growing activities in the business world and the impact of it on music and media related industries have been increasing with globalization. This is supported by Qualman (2013) who states; today social media has become a lifeline of most businesses as it touches most of the industries in today’s context. Therefore it is interesting to find out the effectiveness of social media in branding record labels since social media has referred to as “consumer-generated
Abstract In the beginning, I'd like to present that social media is main element in modifying the way people communicate, get information, and teach others. People continue discovering social media behaviors and new tools to help each other. This principle lies in the very essence of improving college students attitude toward learning English in Riyadh. The aim of this research is to show the efficiency of the social media on improving college students attitudes towards learning English in Riyadh
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual societies and networks. The histrionic growth of Internet advertising poses great tasks to the information retrieval community and calls for new technologies to be advanced. Online advertising is a speedily growing, multi-billion dollar business. In the past two decades it has grown at least an order of magnitude faster than advertising in other media. The social
Introduction Social media are becoming more and more important as play a role as an information source. The study observes the available in social media impact the perceptions of source credibility. It is more emphasize on Twitter as they ask participants to view Tweet that were posted and then report on their perceived source credibility of the page owner. Although data show that recency of tweets impacts source credibility, this relationship is refereed by cognitive elaboration. These data suggest
Literature review Social Commerce Social Commerce is new wave of internet marketing. There are several definitions of social commerce, Kim and park (2003) defined it as a subset of e-commerce, that the consumers are able to generate content, share information, opinions, experiences, stories, habits to optimize their buying decisions and from whom to acquire to goods and services, where and when (Jascanu, Jascuna, & Nicolau,2007). IBM define Social Commerce (cited in Dennison et.al 2009) as "a marriage