and ideas in virtual societies and networks. The histrionic growth of Internet advertising poses great tasks to the information retrieval community and calls for new technologies to be advanced. Online advertising is a speedily growing, multi-billion dollar business. In the past two decades it has grown at least an order of magnitude faster than advertising in other media. The social media agency regularly uses Digital Publishing Suite to develop specialty apps and blogs that support business processes
.Presentation of women in Digital advertisement Abstract This will be the miniature summary of research report that will tells all about what will be in the research report. Introduction Advertising has emerged a powerful tool since its initiation to communicate with people. According to the American Marketing Association, marketing is defined as “The process of planning and executing, the conception, pricing, promotion
through advertising partnerships is continuously striven for. “While it's starting to develop new ad offerings, its popularity is driving up costs that established Web giants, such as Google Inc. and Yahoo! Inc., are able to spread out” . Hence, an ideal combination of desires, both from interested companies as well as the provider of the service, in this case YouTube, can be fulfilled if optimal advertising strategies are embraced. While several attempts have been made to incorporate advertising on YouTube
A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
Trends driven by the digital revolution are continuously changing consumer behaviour and their needs .This shall be the case in future too. Therefore, its important for a company to transform its customer service accordingly. Consumer Behaviour Consumers buy dreams and experiences
images is the one of the leading company which manufactures and sells products in the brand name of ENAMOR And INAYA. The company mainly sells its products to the other business units. Online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing. It is convenient, affordable, and provides the opportunity for companies to track campaign results. Internet marketing allows even the smallest company
THE ISLAMIC EMBRACE OF ADVERTISING: A STUDY OF TV ADVERTISING FRAMEWORKS OF SELECTED OIC COUNTRIES USING THE HIERARCHY OF INFLUENCES MODEL by, Dr. Aida Mokhtar, Dr. Selvarajah Tharmalingam, and, Dr. Sofiah Samsudin International Islamic University Malaysia INTRODUCTION When Islam and life are intertwined for Muslims who are guided by the Islamic principle ‘enjoining good and forbidding evil’, the inculcation of Islamic values in the production of advertising messages for the Muslim audience is crucial
Discussion The aim of this research was to figure out the media strategies used by Paytm during demonetization for the growth of Paytm and to study how the media strategies affected Paytm’s acceptance after demonetization. There are three main hypothesis for this study: Usage of Paytm increased during demonetization as the country went cashless, making it popular amongst all consumers. The wide acceptance of Paytm amongst various merchants increased its popularity. The 360 degree campaign of Paytm
CHAPTER I INTRODUCTION 1.1 Background Traffic jam is not something new in Jakarta, Indonesia. According to a new study, Jakarta is named as the city with the worst traffic jam among other 78 international cities in the world in 2017 (Globe, 2015). According to a research held by INRIX, a traffic congestion analyzer based in Washington, USA, Jakarta is ranked as the 22nd country in the world that has the worst traffic congestion. The study revealed that car riders in Jakarta spend a total of 55
the whole process of purchasing through e-market from pre-sale to post-sale which develops and manage customer relationship at the most priority level. The role of web marketing is to support the multi-channel marketing which is the combination of digital and traditional channels