Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual societies and networks. The histrionic growth of Internet advertising poses great tasks to the information retrieval community and calls for new technologies to be advanced. Online advertising is a speedily growing, multi-billion dollar business. In the past two decades it has grown at least an order of magnitude faster than advertising in other media. The social
through advertising partnerships is continuously striven for. “While it's starting to develop new ad offerings, its popularity is driving up costs that established Web giants, such as Google Inc. and Yahoo! Inc., are able to spread out” . Hence, an ideal combination of desires, both from interested companies as well as the provider of the service, in this case YouTube, can be fulfilled if optimal advertising strategies are embraced. While several attempts have been made to incorporate advertising on YouTube
A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
become so popular in this arena for promoting products and services online with the effective use of internet network facility to provide the complete development of web marketing in the whole process of purchasing through e-market from pre-sale to post-sale which develops and manage customer relationship at the most priority level. The role of web marketing is to support the multi-channel marketing which is the combination of digital and traditional channels
transformation due to the advent of digitalization and social media ‘explosion’. Consumers have access to a vast array of information regarding products and brands and also ‘customer experiences’. This has upped the ante for companies in terms of the overall consumer experience and product and services provided. New techniques of customer engagement like opt-in marketing have revolutionized the way companies are doing business. The use of social technology for internal purposes, such as environmental
located in Bangalore. Gokaldas images is the one of the leading company which manufactures and sells products in the brand name of ENAMOR And INAYA. The company mainly sells its products to the other business units. Online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing. It is convenient, affordable, and provides the opportunity for companies to track campaign results. Internet marketing allows
be made known is to advertise and promote. Your business may be spending on the advertising and promotional programs but the important thing is that product and company information is disseminated to the buying public. Marketing strategies of Maruti Various types of marketing approaches can be utilized by an organization. All forms of marketing promote product awareness to the market at large. Offline and online marketing make it possible for the people to be educated with the various products