A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
2.0 Literature Review of E-commerce The literature review will be based on e-commerce as a whole and as you go further in the literature review, you’d find more detailed review on mobile commerce and smart phone consumer behavior in relation mainly with businesses and then look into elements like entertainment, research and studies, and many other elements of e-commerce. E-Commerce Selling and purchasing transaction via internet is what classified as e-commerce. E-commerce involves marketing, sales
CONTENTS Chapter I : Introduction • Current Scenario of Agriculture in India • What is Advisory System? • Purpose of an Farm Advisory System ? • Benefits of an Farm Advisory System • What is E-Commerce? • Unique Features of E-commerce • Major Types of E-Commerce
Executive Summary E-commerce has drastically changed the process of channeling and distributing goods and services. It has changed the economic markets, consumer behavior, and society as a whole. Electronic commerce has increased dramatically the past 5 years and has been predicted to increasingly grow in the future. (Net Solutions, n.p.,n.d Web 16 September) The advancement of technology has made it easier for customers to buy products more efficiently and effectively. Businesses also benefit
Introduction The e-commerce sector in India is projected to cross USD80 billion by 2020 and USD 300 billion by 2030 as per INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT, Volume No. 6 (2016), Issue No. 7 (July). With this growth there will be lot of factors responsible to make this happen. A key aspect of this would be the infrastructure to provide services to huge customer base. With the increasing penetration of e-commerce, logistics support for the e-commerce companies will be a
Introduction: Ecommerce is one way of shopping that diffuse around the world and it means buying and selling goods or services over the network .This kind of commerce has many advantages and the first benefit is it’s very easy and fast because you don’t need to go to the shop ,you just choose whatever you need by looking to the products in the internet or any Instagram account or even WhatsApp and tell them that you want that particular product and they will bring it to your house .Another advantage
ABSTRACT The Internet has opened the door for new approaches to trading and commerce. Compared to other developed nations, e-commerce remains a relatively young industry in Malaysia. Therefore, it is the purpose of this study to examine how various factors such as study abroad experience, Internet use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study
among undergraduates by using a qualitative method. This study is using the theory of planned behavior, which used to measure the perception of consumer after identified the perceived risk in online shopping. Introduction Online shopping is an E-commerce business that rapidly growth in Malaysia. In fact, it has high rates of Internet usage. There are 15.3 million online shoppers and 62 percent of them use mobile devices such as laptop, Ipad, mobile phone to shop
REVIEW OF LITERATURE: E-commerce activities are increasing rapidly and globally nowadays. One such important e-commerce activity is the Online Shopping. There are various factors that affect the consumer’s attitude towards online purchase of goods and services. These are as follow: • Product understanding • Shopping Experience • Customer Service • Consumer ability to take risk If any of the above factors lies on the negative side of the dimension, then it would demotivate the consumers to buy online
Chapter 2 LITERATURE REVIEW 2.1 Previous Research The first research was conducted by Sumarto, P. H., Purwanto, E., & Khrisna, D. (2012). The purpose of this research was to figure out the factors that affect e-commerce customer loyalty in Surabaya. The researcher are using three Stages of analysis: 1) Firstly, they analyzed two variables: effect of the vendor’s ability to communicate and vendor’s integrity on the level of on e-commerce customers trust in Surabaya, 2) Secondly, they analyzed the