influence that social media marketing has on the events industry, through the use of popular social media sites and the growing trend of social ambassadors as influencers. Social media has now become the norm for businesses in every industry with businesses recognising the power that social media has over consumers. This particular topic appealed to me as I have grown up alongside the evolution of social media and have used it for both personal and business interactions. The use of social ambassadors
In today’s world of the interactive internet and the rapid adoption of social media platforms (SMP), the ways in which consumers communicate with each other has transformed (Vernuccio, 2014). It is essential for businesses to adapt to the newly empowered customer and develop a Social Media Strategy (SMS) process to maintain competitiveness in this growing digital era (Hofacker, 2013). Social media is currently a component of most business environments, therefore, it is essential for small businesses
A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual societies and networks. The histrionic growth of Internet advertising poses great tasks to the information retrieval community and calls for new technologies to be advanced. Online advertising is a speedily growing, multi-billion dollar business. In the past two decades it has grown at least an order of magnitude faster than advertising in other media. The social
path. We live in the age of “Transparent marketing” where companies are expected to be transparent, open and honest about their products and processes because one way or the other, the consumers are going to know about the reality of things from internet or any other social media channel. Applying transparency in marketing has a positive effect on sales of MNC’s. The basic aim of this research is to find out what will be the effects of transparent marketing in Pakistan and the factors that are making
Literature review Social Commerce Social Commerce is new wave of internet marketing. There are several definitions of social commerce, Kim and park (2003) defined it as a subset of e-commerce, that the consumers are able to generate content, share information, opinions, experiences, stories, habits to optimize their buying decisions and from whom to acquire to goods and services, where and when (Jascanu, Jascuna, & Nicolau,2007). IBM define Social Commerce (cited in Dennison et.al 2009) as "a marriage
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual societies and networks. The histrionic growth of Internet advertising poses great tasks to the information retrieval community and calls for new technologies to be advanced. Online advertising is a speedily growing, multi-billion dollar business. In the past two decades it has grown at least an order of magnitude faster than advertising in other media. The social
1.1 Introduction Social media is one of the fast growing activities in the business world and the impact of it on music and media related industries have been increasing with globalization. This is supported by Qualman (2013) who states; today social media has become a lifeline of most businesses as it touches most of the industries in today’s context. Therefore it is interesting to find out the effectiveness of social media in branding record labels since social media has referred to as “consumer-generated
CHAPTER 2 Literature Review In Chapter 2 the film industry is analysed with special focus on the Marketing Mix. The chapter is introduced by the cinema industry sector. Furthermore it gives a detailed description of what an experience is what leads to the importance of marketing and makes clear why the 4Ps have been chosen to structure the literature review. The central theme is to discover the most appropriate film industry elements for the four different variables of the Marketing Mix to provide
3.0 Literature Review Internet marketing used to describe the means an organization attempts to persuade people to purchase their goods or services online. These organization, whatever their ultimate goal is, use internet marketing as way to get themselves recognized and as a way to get people involved. For hundreds of years, hotel industry have found ways of being able to advertise themselves through media. There are many different type of internet marketing strategy a hotel can perform, and how