A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
brand name of ENAMOR And INAYA. The company mainly sells its products to the other business units. Online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing. It is convenient, affordable, and provides the opportunity for companies to track campaign results. Internet marketing allows even the smallest company to compete in a global marketplace. The report concludes that internet has
Literature review Social Commerce Social Commerce is new wave of internet marketing. There are several definitions of social commerce, Kim and park (2003) defined it as a subset of e-commerce, that the consumers are able to generate content, share information, opinions, experiences, stories, habits to optimize their buying decisions and from whom to acquire to goods and services, where and when (Jascanu, Jascuna, & Nicolau,2007). IBM define Social Commerce (cited in Dennison et.al 2009) as "a marriage
Review Of Literature: Various authors have put forwarded a rich literature on green marketing. The review of literature indicates that the various authors have highlighted the Green Marketing and its related problems, strategies and challenges from local to world level. In this context, Jacquelyn Atunities for innovation for green marketing, which provides an enlightening look at the importance for the environmental perceptions. Amitabha Ghosh (2008) has examined the strategies in Green Marketing
path. We live in the age of “Transparent marketing” where companies are expected to be transparent, open and honest about their products and processes because one way or the other, the consumers are going to know about the reality of things from internet or any other social media channel. Applying transparency in marketing has a positive effect on sales of MNC’s. The basic aim of this research is to find out what will be the effects of transparent marketing in Pakistan and the factors that are making
report that will tells all about what will be in the research report. Introduction Advertising has emerged a powerful tool since its initiation to communicate with people. According to the American Marketing Association, marketing is defined as “The process of planning and executing, the conception, pricing, promotion and distribution of ideas, goods and services to create exchange that satisfy individual and organizational objects.” Advertising is one of the promotional
2.0 Literature Review of E-commerce The literature review will be based on e-commerce as a whole and as you go further in the literature review, you’d find more detailed review on mobile commerce and smart phone consumer behavior in relation mainly with businesses and then look into elements like entertainment, research and studies, and many other elements of e-commerce. E-Commerce Selling and purchasing transaction via internet is what classified as e-commerce. E-commerce involves marketing, sales
Research Proposal Title: Analysis of milk value chain in Sendafa 1. CHAPTER ONE: INTRODUCTION This chapter provides an overview of milk sector in Ethiopia, by exploring the current government strategy towards revitalizing the sector, while the focus of the research will take a value chain approach to identify the constraints, opportunities and some of possible interventions and strategies to improve the milk value chain, to contextualization the section opens with an overview of the country perspective
Objectives 5 3 RESEARCH QUESTIONS 5 4 LITERATURE REVIEW 5 4.1 Definitions of Key Concepts 6 4.1.1 Customer Retention 6 4.1.2 Corporate Image 6 4.1.3 Quality 6 4.1.4 Project Management 7 4.1.5 Relationship with the Customer 7 4.2 Critical Review of Theories and Models Regarding Factors that Influence Customer Retention 7 4.2.1 Theories Regarding Customer Retention 8 4.2.2 Assimilation-Contrast Theory 8 4.2.3 Theory of Negativity 8 4.2.4 Cognitive Dissonance Theory 8 4.2.5 Review of Models Regarding
shopping studying the reviews on the online consumer conduct. E-business most likely started with electronic information exchange in the 1960s (Z.Wass 1996). However (Melao, 2008) proposes that it was just in the 90s, basically, by means of the web, that e-business has risen as a center component of numerous association. As he would see it, the trust that E-business would alter the courses in which associations interface with clients, workers, suppliers and accomplices. Some saw E-business as a piece