Tim Horton Marketing Strategy

786 Words4 Pages
Promotion Strategy Communication objectives An objective is the goal intended to be attained, which should be attainable and can be measured. Tim Horton’s coffee based alcohol Communication objectives include the following – 1.Creating Awareness. It is necessary to create awareness so that the target audience will know about the existence of our product and can consume it. Awareness is an important element without creating awareness the product can fail in the market. 2.Need the product can fulfill Coffee based alcohol product will help you have a warm drink and enjoy the buzz that you need which we miss during winter as we do not have such a product in our country. This product will help you celebrate your weekend, enjoy your hockey…show more content…
We will advertise our product on various popular channels, which has the maximum GRP (Gross rating point) such as TSN sports channel during the break time of a hockey match and soccer and football match. Other channels like CTV, CBC, HBO, Global and CITY during the peak time from 18:00 – 23:00 as the number of viewers at this hour contains more of our target audience like students who come home after college or work and working men & women are also available during this time…show more content…
The advertisement will be printed on the bottom right corner of 1st page of every newspaper. Magazine Magazine such as Canadian Business, flare, LOU LOU and other automobile magazines such as Wheels Canada and Canadian Auto world where we would print our advertisement in the last page. 2. Digital Marketing and Social Media Social media sites such as Facebook and Twitter where we would post our advertisement and other websites such as Yahoo and MSN to display our product on their home page and Google search engine where we would like to post our new product link at the top. Other than these You tube will also show our commercial before any video is played which will help us reach our audience as the number of viewers is very high. We would even have our product advertised on our company website which will help our customers to know more about the product and in detail. Facebook advertisement (“Tim Horton’s Facebook page”) 3. Public Relations As we have a highly reputed Brand Image we would like to capitalize it and promote our new product to our
Show More
Related

  • Tim Hortons Marketing Strategy

    406 Words  | 2 Pages

    Q. 1 Fours P’s of marketing Product Starbucks: Starbucks serve drinks like coffee, food like pastries, snacks, hot and cold sandwiches, and merchandise such as mugs and tumblers. Tim Hortons: Tim Hortons' stores offer products like coffee, doughnuts, doughnut holes (branded as Timbits), muffins, croissants, tea biscuits, cookies, rolls, danishes, and bagels. Dunkin Donuts: Dunkin Donuts has grown to include over 1,000 items on its menu, including doughnuts, bagels, other baked goods, and a wide

    Read More

  • Tim Hortons Case

    1644 Words  | 7 Pages

    Background In Canada, Tim Horton’s thrives on its strong presence, whether it be with regards to high store saturation or with community involvement. Tim Horton’s has started to expand across the border and pond, by opening locations in the United States (US), as well locations in the Gulf Cooperation Council and Europe. However, Tim Horton's has not flourished outside Canada, with stores being closed in the US in 2014. On August 26, 2014, Tim Horton’s reached an agreement with G3 Capital to be

    Read More

More about Tim Horton Marketing Strategy

Open Document