Essay On Apple's Marketing Strategy

740 Words3 Pages
Which factors in the marketing strategy of Apple would improve future sales of the “Apple Watch”? Recently the popular firm Apple has developed a new product. Thanks to the technology development that everybody has recently witnessed Apple has been able to create a smaller, easier to manoeuver, more accessible, but sort of obsolete at the same time gadget; The Apple Watch. The technological developments that Apple has developed will, with no room for doubt meet the market expectations and needs of the customers. One of these developments is the new “force touch” technology where your watch will react depending on the pressure you place on the screen with you finger. This technology was also adapted to the latest version of the IPhone smartphone.…show more content…
Reviews have been written where Apple customers argue about simple details regarding the new gadget little but meaningful like the length of the cable as well as the material of the wristband, among some others. A businessman called Dave Smith stated both of these arguments in a public network: “Business Insider” and he suggest Apple to “give the customers less reasons to take it (The Apple watch) off”. The development of the Apple watch according to the same firm was to meet the same needs that they have been meeting since the popularity of the social networks rose but now more efficiently or practically by giving the customer the chance to have all these social and business needs and relations “ON” them instead of carrying it in their tablet, phone or computer. Applying the SWOT analysis its evident that many strengths of the Apple watch have to do with the technological advances that it has, nevertheless this is not the only product to which Apple is applying this technological advance, as it was stated before, the new Iphone 6 has the “force touch” technology already installed not to mention that every single function of the Apple Watch can be done through the
Show More
Related

  • Macroenvironment Analysis

    3446 Words  | 14 Pages

    5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural 6. Recommendation 7. Conclusion 8. References 1.0 Introduction Marketing is a dynamic complex function performed by most organizations in reaching out to new and existing customers about a product or services being producer delivered by organization.

    Read More

  • Swot Analysis Of Hmv

    3791 Words  | 16 Pages

    Introduction Background: HMV stands for “His Master’s Voice’ which is the painting painted by English artist Francis Barraud, A.R.A. HMV trademark logo ‘dog-and-gramophone’ is the most memorable logo with a Jack Russell Terrier dog Nipper staring longingly into the wide bell of a gramophone. It was established at UK since 1921. Its original store is opened by Gramophone Company located at Oxford Street in London. The development of HMV was driven by the need to innovate continually. HMV chain stores

    Read More

More about Essay On Apple's Marketing Strategy

Open Document