5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural 6. Recommendation 7. Conclusion 8. References 1.0 Introduction Marketing is a dynamic complex function performed by most organizations in reaching out to new and existing customers about a product or services being producer delivered by organization.
Introduction Background: HMV stands for “His Master’s Voice’ which is the painting painted by English artist Francis Barraud, A.R.A. HMV trademark logo ‘dog-and-gramophone’ is the most memorable logo with a Jack Russell Terrier dog Nipper staring longingly into the wide bell of a gramophone. It was established at UK since 1921. Its original store is opened by Gramophone Company located at Oxford Street in London. The development of HMV was driven by the need to innovate continually. HMV chain stores