ONLINE BUYING BEHAVIOUR OF SHOPPERS IN SIVAKASI ABSTRACT In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer's website and have it delivered to the consumer within no time. The consumer does not need to consume his
REVIEW OF LITERATURE The study of Online Buying Behaviour has been one of the major research agendas in both Marketing Sciences and Information Systems with the rapidly growing e-business. Out of the many researches in the aforesaid related area, some of the pertinent literature related to this study is discussed here. (Sinha, 2010), in his study carried out in India implied that Socio-psychological factors and infrastructure have been found influential factors while the perceived risk surprisingly
attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including several indicators, belonging to four main shopping factors which are mentioned below: • Product perception consists of price, variety and product quality. • Shopping experience is a combination
A Study of Indian Online Consumers and Factors influencing their Buying Behaviour . Submitted by Kajal Kiran Assistant Professor in Commerce MLUDAV College Phagwara ABSTRACT Internet and Mobile revolution has brought tremendous change in shopping behaviour of consumers worldwide. With
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter will explain about literature review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved
use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study abroad experiences place less emphasis on the disadvantage of not being able to immediately evaluate the equality of online purchases. With the same regard to disadvantages of online shopping, experienced consumers are more concerned with the risk
know as E-commerce or E-Business is the online business that give a user platform to get any product or services at everywhere. E-commerce is conducting by using computer networks and has been take place by the internet which is, a buyer need to visiting a seller’s web site and making transaction at there automatically. E- commerce also draws on technologies in mobile commerce, electronic funds transfer,supply chain management, Internet marketing, online transaction processing, electronic data interchange
The Importance of PCI Compliance to Business Owners Summary If you are an online retailer and accept credit, debit, ATM, or POS cards as a payment method, you need to know what PCI is and adhere to PCI DSS. What is PCI compliance and what it takes to be PCI compliant? PCI is the abbreviation of Payment Cards Industry, and DSS stands for Data Security Standard, The latter regulates the way credit/debit cards are processed to make sure that customer's card credentials is secure during transactions
glowing lights during the month of December, which set the tone unforgettable shopping experience. The illuminating London eye on the South bank of the River Thames takes the visitors to another World. Nuremberg, Germany: When we talk about the Christmas the first thought that struck the mind is to go on endless shopping spree. The Nurnberger Christkindlesmarkt (Nuremberg Christmas market) offers one of the best shopping experience, and it attracts more than 2 million visitors each year. The 180 stalls
offering great discounts and promotions via Internet. Black Friday is one such event which has become hallmark to start the ecommerce shopping season in US. Online shoppers wait for this season and try to get best deals before stocks are exhausted. Customers even wait in long queues for this money saving shopping opportunity. Owing to rapidly increasing importance of Black Friday for our valued ecommerce clients and marketers, we did a case study in which we analyzed