Factors That Influence People's Attitude Towards Online Shopping

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ABSTRACT The Internet has opened the door for new approaches to trading and commerce. Compared to other developed nations, e-commerce remains a relatively young industry in Malaysia. Therefore, it is the purpose of this study to examine how various factors such as study abroad experience, Internet use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study abroad experiences place less emphasis on the disadvantage of not being able to immediately evaluate the equality of online purchases. With the same regard to disadvantages of online shopping, experienced consumers are more concerned with the risk…show more content…
In order to increase online shopping in Malaysia, understanding consumer online shopping behavior and factors influencing this behavior when shopping online should be given priority. Consumers’ attitude towards online shopping is known as the main factor that affects online shopping behavior (Michael, 1998). Attitude is directly influence decision making and also is central to a buyer’s shopping behavior. Consequently, the group with more positive attitude should be the target market (Shwu-Ing, 2003). According to study conducted by Haque et al. (2006), attitude towards online shopping is considerably quite negative among Malaysians. Therefore, it is important to recognize that numerous factors precede attitude formation and…show more content…
Therefore, it is important for consumers to know how to locate credible, reliable online store sites to shop at. Lau et al., (2010) point out that “consumers would tend to access the websites of well-recognized companies, especially when they have the intention to buy” (p.163). This indicates the importance of establishing good reputation of online stores to attract customers. In addition, to encourage customers to return for future purchases, “a website must be well-designed to facilitate browsers to find what they need and achieve satisfaction while browsing” (Lim et al., 2010,

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