Essay On Online Shopping

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ONLINE BUYING BEHAVIOUR OF SHOPPERS IN SIVAKASI ABSTRACT In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer's website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased,…show more content…
First of all, the internet offers different kinds of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites and it also helps to evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiency and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon 2004). However, internet shopping has potential risks for the customers, such as payment safety and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increases consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve and especially in some complicated
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