Consumer Behaviour Towards Advertisement Vinnie Angel BBA+MBA (DUAL) Enrolment no. A3923015008 7/2/2016 Table of Content 1. Introduction 2. Literature Review 3. Objective of the study 4. Data Analysis 5. Conclusion and Suggestion 6. Limitation of the study 7. Bibliography Advertisement is a medium of communication for influencing or suggesting audience for buying decision upon one product or service. Advertisement has created great impact upon the consumers. Brand image, persuasiveness
A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
and processes because one way or the other, the consumers are going to know about the reality of things from internet or any other social media channel. Applying transparency in marketing has a positive effect on sales of MNC’s. The basic aim of this research is to find out what will be the effects of transparent marketing in Pakistan and the factors that are making consumers more empower. Research Statement Since the advent of internet consumers are now more empowered in reviewing the products
ONLINE SHOPPING BEHAVIOR: BY PRADEEP KUMAR TIWARI- GALGOTIAS UNIVERSITY. A research was conducted by Pradeep Kumar Tiwari in the year 2013 on consumer behavior towards online shopping studying the reviews on the online consumer conduct. E-business most likely started with electronic information exchange in the 1960s (Z.Wass 1996). However (Melao, 2008) proposes that it was just in the 90s, basically, by means of the web, that e-business has risen as a center component of numerous association
A STUDY ON CONSUMERS’ PERCEPTION OF AERATED DRINKS Neha Rewale ABSTRACT The major constituent of our body is filled with liquid fluid and it is a very essential requirement and needs to be fulfilled. In modern life there are different kinds of soft drinks available in market such as carbonated drinks, juices, milk products and fruit drinks. This study will help the company to get extensive knowledge about the consumer’s perception about the aerated drinks and can thus plan out their strategies
REVIEW OF LITERATURE The purpose of this research is to examine the influence of atmospheric dimensions and shopping orientations on consumer patronage. More specifically, the research is oriented towards examining the effects of store environment and shopping orientations on consumer’s perception about a store, shopper’s emotional reactions and his buying behavior across different retail formats for apparels and lifestyle products. For this a deep examination of various studies was done and study
Consumer post purchase behaviour towards automobile user that is four wheeler. Post purchase behaviour is not only the study of what company offers to the buyer after the purchase, but also the study of what the consumer expects from the company. According to post purchase behaviour theory, there is a tendency for individuals to seek benefits for their purchase made. When any problem occurs, some change must be made in order to eliminate this problem. It is most likely that the company will change
This chapter represents the review on related studies and literatures’ regarding the topic about factors that influencing brand loyalty on creative industry. These literatures gathered have provided the researcher insights and information to support the research. 2.1 Brand Loyalty Brand loyalty is a component of behavior as well as attitudes (Sharma, Bhola, Malyan, & Patni, 2013). When a customer should choose particular brand among product group, brand loyalty makes the customer choose specific
In the domain of consumer internet behavior, the current literature is predominantly concentrated in the factors affecting the consumers’ willingness to shop on the internet. Consumers’ attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including
of this study is to find relationship between factors and their effect on the impulse buying behavior in Pakistan. A lot of research has been down in western world on impulse buying but no factors are known specifically for Pakistani market. This study aims to find whether individualistic, collective behavior, age, income level has any relationship with impulse buying tendency or impulse buying behaviors. As Pakistan is one of the fastest growing retail market in the region it is imperative to know