Major operational moves are required. Something has to be changed to increase the profitability of Research In Motion. One possibility is to licence Blackberry's operating system to other hardware manufacturers such as HTC or Huawei the same way that Google
It is to be noted down in this regard that redesigned pricing strategy is bound to have effect on the mobile phone market of Samsung model in china. Redesigned strategy in case of pricing is essential for the company is facing problems majorly due to the high price issue. In terms of following a redesigned marketing mix and introducing a new approach in the pricing strategy, Samsung can regain its position in the market of China. The company has supposedly seen an increased competition in the Chinese