Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of impact of e-marketing on
Apparel E-commerce The concept of e-commerce has completely transformed the whole structure of retail and brand marketing strategy. Earlier people relied invariably on offline marketing sources and brand endorsement popularities, but with the growing emergence and urgency of online marketing, the prospect of e-commerce was actualized. With the precession of years and generation we have observed a steep increase in e-commerce marketing technique and how it has helped several of popular brands and
Introduction E-Business (Electronic Business) It means implication of technologies in all the activities of business. It can be defined as conduct of business, commerce activity using computer networks. In simple E-Business is the conducting or running business activity via the Internet. Web has turned into a fundamental piece of life. It has expanded methods for collaborating furthermore purchasing and offering of any items or administrations got to be less demanding. Generally the terms E-business
The emergence of e-commerce has allowed tourism industry to change the traditional way through website utilization. Website utilisation is one main reason for the existence of e-tourism adoption. The purpose of this research is to investigate the influence of technology, organisation and environment (TOE) towards e-tourism adoption. In addition, this paper aimed to identify the level of website adoption in both hotel and travel agencies. Data were gathered using online survey questionnaires from
E-Commerce vs. M-Commerce: A Changing Trend Dr. SEEMA SHARMA Assistant Professor A.S College, Khanna. Disst. Ludhiana Punjab (INDIA) E-mail: simmy.kaushal84@gmail.com Abstract Technology innovations have a huge impact on the life of human beings. Technology helps to reduce many barriers to acceptance of mobile services. Increasing globalization has led to more mobility and therefore to greater demand for mobile, ubiquities services that can be consumed “anytime, anywhere”. This paper highlights
Product risks The risks associated with the quality and price of the product and services include the accuracy and up-to-date information provided on the product (such as product characteristics, quality, product inventory and guarantee and warranty), ensuring compliance with product and service features with specified specifications, being real the price and its correspondence with the amount specified on the website, timely delivery of goods, and avoiding delayed delivery, appropriate methods for
Purwanto, E., & Khrisna, D. (2012). The purpose of this research was to figure out the factors that affect e-commerce customer loyalty in Surabaya. The researcher are using three Stages of analysis: 1) Firstly, they analyzed two variables: effect of the vendor’s ability to communicate and vendor’s integrity on the level of on e-commerce customers trust in Surabaya, 2) Secondly, they analyzed the vendor’s ability to communicate and vendor’s integrity variables on the level of e-commerce customer
Richa Devgun and Dr. Parul Agarwal in their study found that e-shopping is more convenient and time saving. 65% consumers agree that online shopping is easily accessible. Young consumers of age 18-30 years are more attracted towards discounts and special offers in online shopping. It is revealed that 47% consumers are concerned about disclosing personal information and mostly consumers shop from shops and 32% shop from online. It is shown
ABSTRACT The Internet has opened the door for new approaches to trading and commerce. Compared to other developed nations, e-commerce remains a relatively young industry in Malaysia. Therefore, it is the purpose of this study to examine how various factors such as study abroad experience, Internet use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study
Online Shopping, sometimes known as e-shopping, is a form of electronic commerce which allows the customers by using web browser to access the internet and buy goods or service. It is a modern way of buying products or services instead of going for bricks-and-mortar retailer or shopping mall. It includes not only a retailer sells products to customers, but also include whereby a business buy from another business, and it is known as business-to-business (B2C) online shopping. The largest online shopping