A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
ONLINE SHOPPING BEHAVIOR: BY PRADEEP KUMAR TIWARI- GALGOTIAS UNIVERSITY. A research was conducted by Pradeep Kumar Tiwari in the year 2013 on consumer behavior towards online shopping studying the reviews on the online consumer conduct. E-business most likely started with electronic information exchange in the 1960s (Z.Wass 1996). However (Melao, 2008) proposes that it was just in the 90s, basically, by means of the web, that e-business has risen as a center component of numerous association
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter will explain about literature review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved
In the domain of consumer internet behavior, the current literature is predominantly concentrated in the factors affecting the consumers’ willingness to shop on the internet. Consumers’ attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including
study of consumer behavior in sports gear helps understand customer. This study investigates the interrelationships among brand preference in the sports gear. The industry of the sports gear is growing at a CAGR of 4% over the next six years. Particular brands were preferred because of its perceived price, quality, brand and durability by the consumers. Least importance was assigned to styling, Value for money,
Abstract Online shopping growth faster with the advancement of technologies. There are a lot of research that study about the factor and barrier that avoid someone to shop online. However, this study aim to explore the perception of perceived risk and experiences of online shopping among undergraduates by using a qualitative method. This study is using the theory of planned behavior, which used to measure the perception of consumer after identified the perceived risk in online shopping. Introduction
A STUDY ON CONSUMERS’ PERCEPTION OF AERATED DRINKS Neha Rewale ABSTRACT The major constituent of our body is filled with liquid fluid and it is a very essential requirement and needs to be fulfilled. In modern life there are different kinds of soft drinks available in market such as carbonated drinks, juices, milk products and fruit drinks. This study will help the company to get extensive knowledge about the consumer’s perception about the aerated drinks and can thus plan out their strategies
Internet use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study abroad experiences place less emphasis on the disadvantage of not being able to immediately evaluate the equality of online purchases. With the same regard to disadvantages of online shopping, experienced consumers are more concerned with the risk
Executive Summary E-commerce has drastically changed the process of channeling and distributing goods and services. It has changed the economic markets, consumer behavior, and society as a whole. Electronic commerce has increased dramatically the past 5 years and has been predicted to increasingly grow in the future. (Net Solutions, n.p.,n.d Web 16 September) The advancement of technology has made it easier for customers to buy products more efficiently and effectively. Businesses also benefit
A Study of Indian Online Consumers and Factors influencing their Buying Behaviour . Submitted by Kajal Kiran Assistant Professor in Commerce MLUDAV College Phagwara ABSTRACT Internet and Mobile revolution has brought tremendous change in shopping behaviour of consumers worldwide. With