The awareness level of women towards market and specification of clothes reflects on their shopping pattern and selection of clothes. According to Nirbhan Singh & R. Sarvanan (2013), different factors like age groups, gender, occupation are the most influencing factors to determine women's buying behaviour. Other than these factors, there are some more factors such as culture, tradition,
e-commerce activity is the Online Shopping. There are various factors that affect the consumer’s attitude towards online purchase of goods and services. These are as follow: • Product understanding • Shopping Experience • Customer Service • Consumer ability to take risk If any of the above factors lies on the negative side of the dimension, then it would demotivate the consumers to buy online. Also, some of the reasons that may lead to non- adoption of the online shopping system are – concerns regarding
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter will explain about literature review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved
A Study of Indian Online Consumers and Factors influencing their Buying Behaviour . Submitted by Kajal Kiran Assistant Professor in Commerce MLUDAV College Phagwara ABSTRACT Internet and Mobile revolution has brought tremendous change in shopping behaviour of consumers worldwide. With
study to examine how various factors such as study abroad experience, Internet use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study abroad experiences place less emphasis on the disadvantage of not being able to immediately evaluate the equality of online purchases. With the same regard to disadvantages of online shopping, experienced consumers are
purpose of this research was to understand the determinants of young adults’ online purchase attitude and behavior to consumer electronic products. The utilitarian value plays a significant role in selecting a shopping Web site (Teo 2001; Grewal et al. 2004; Overby and Lee 2006, To et al. 2007). The results indicate that utilitarian shopping value for online shopping; such as convenience, affects attitude to purchase online most. The usefulness features of Web sites, ease in finding information about
REVIEW OF LITERATURE The study of Online Buying Behaviour has been one of the major research agendas in both Marketing Sciences and Information Systems with the rapidly growing e-business. Out of the many researches in the aforesaid related area, some of the pertinent literature related to this study is discussed here. (Sinha, 2010), in his study carried out in India implied that Socio-psychological factors and infrastructure have been found influential factors while the perceived risk surprisingly
is facing : (Ravish , (26)) E-commerce and m-commerce has emerged as a big change in the retailing industry. The main drivers of e-commerce include: • The search for value and convenience in E-shopping. “People shop online for convenience, not for price” Convenience is the primary motivation for online shoppers. Price is secondary. One don’t need to get dressed and drive to your favorite store, they can easily visit their website, find the product they want and buy it without getting out of their
services online and have come up with many new innovative ideas of promoting the business with the use of wide array of upcoming technologies and techniques for enhancing the efficiency and effectiveness of their business process. Gamification is one of those techniques and it seems, it is being proved to be critical and successful promotion technique for many companies. The Indian retail market has a significant presence in the Indian economy and it is
TAM concluded two factors that influence consumer’s acceptance and adoption of technology were the perceived ease-of-use and perceived usefulness. In generally, it is about the belief that the use of the technology would be free of effort and degree, it is desirable to use