Swot Analysis Of Smartphone

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Smartphone Industry Early 21st Century is symbolic of Smartphone. Smartphone are devices which offer a unique combination of functionality and portability which has in turn made them the gadget is on the top of the must-have list in the 21st century. There has been an exponential growth in the Smartphone sales worldwide over the past decade. In 2004, Smartphone sold worldwide were only 3.4 million. Unsurprisingly this figure broke the billion barriers, rose to 100 million in 2008 and 1.2 billion in 2014. Smartphone Industry Segment in Consumer Electronics Global Volume of Sales of Smartphone 2004-2014 Today Smartphone are central to the digital life of consumers which are growing rapidly. There has been a continuous switchover from…show more content…
Hardware Manufacturing – Huawei , Samsung , Apple , ZTE etc 2. Operating Systems – Andriod , iOS , Windows etc 3. Content – Different for each platform It is believed that Smartphone will drive the growth in the consumer electronics space. With 341.5 million shipments in 2015Q2 Smartphone market worldwide grew by 13.0 % in year on year basis with the growth coming from emerging markets such as Asia-Pacific, Middle-East and Africa. While Android continues to dominate the market with a share of 82.8% in 2015Q2, Samsung has reasserted its global leadership with a 21.4 % market share in 2015Q2…show more content…
Customers are ready to pay the requisite amount of the gadget of their dreams. Smartphone is not only for the wealthy elite. Today falling prices have made Smartphone affordable for the low income customer segment. It is forecasted that future market will be driven by low cost Smartphone. In a recent survey by Optimum research Smartphone were ranked as the seventh in the list of most important modern essential. Today a Smartphone customer is looking out for a device which has a unique design, material, finishing, software and features. They desire significant improvements and technological advancements in the new models that bring actual benefits to the

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