Introduction In the beginning of the year 2009 Blackberry's phones had a market share of over 20% in the global smartphone market. Since then has decreased to a point where one of the biggest market research company Kantar considers it ”too low to small to be counted”. Since the figures are so excessive it is obvious that the major decrease in Blackberry's market share is not only due to the growth of the market and/or entrance of other brands but also the decrease of Blackberry’s product. Major
its interesting features? If I choose a product, I will surely select those that is reliable and proven and tested by millions of the consumers worldwide, in short I am one of those people who are always after with quality and durability. Apple smartphones is an epitomy for quality. Apple products are usually mob by Its customers because of its incredible IOS operating system and multi touch features. In addition, I think many people prefered to own an Apple brand than any brand available in the
Detailed Industry Overview Less than a decade ago, mobile phones were considered under the category of luxury goods in India but today, mobile phones are being adopted at an exceptionally rapid rate and especially in urban area where it is as common as wrist watches nowadays. Even in rural areas, purchase of mobile phones is growing at a decent rate thus making the underclass as connected as the rich. Over the last decade, the liberation of mobile industry in conjunction with the availability of
can regain its position in the market of China. The company has supposedly seen an increased competition in the Chinese markets and that concerning factor of increase has inevitably led to higher inventories for the medium- as well as low-end smartphones as far as the Samsung Company is concerned. In summed words, comparatively cheaper rival devices, specifically in China, have managed to cause a large amount of Samsung devices to go unsold and this has direct connection with the company revenue
certain parts of The Bronx, Brooklyn, Queens, Staten Island and limited areas in New Jersey. The aim of this company was to capture around five percent of the New York City grocery market. SWOT ANALYSIS The strengths of swot analysis is to know first of all; Convenience is their greatest attribute, by selling
SWOT analysis of JAARS JAARS is the brain child of a group MBA students from KIIT UNIVERSITY, BHUBANESWAR. We at KIIT SCHOOL OF MANAGEMENT always strive to achieve success in our endeavors. So when we were presented with the assignment of creating a product that can be launched in the present day market, we were beaming with different ideas and perspective. After a fruitful session of brain storming we came up with the idea of JAARS. The name has originated from the initials of all the group members
needs of the customers. One of these developments is the new “force touch” technology where your watch will react depending on the pressure you place on the screen with you finger. This technology was also adapted to the latest version of the IPhone smartphone.
services, acquired Flip for a handsome $590 million (Arthur, 2011). The maturity stage for Flip however lasted a little over an year in which sales reached a plateau and smartphones started to break into prominence worldwide. As quickly as Flip had taken over the photography market by storm, the decline stage of the product’s
segments. The main segmentation is done on the basis of price. Nokia keeps opening its flagship stores all over the Asian and Middle Eastern rural regions to be able to appeal local population and gain their respect and trust. Nokia has many mobile and smartphone devices to appeal to all the age categories (for data transmission and other business related features), all income categories, different family cycles, people of different religions and occupations (NOKIA BLOG). In terms of geography the company
Strategic analysis requires analyzing three primary activities which refer to the mission of the organization, internal environmental analysis and external environmental analysis. In this stage, we can analyze that Apple Inc. is more focus on the components such as the current technologies than on the employees based on the mission statement. SWOT analysis can be used to analyze the internal and external environment of Apple Inc. The internal environment factors are strengths that represent value