Fresh Direct

1146 Words5 Pages
Fresh Direct Case Study Report FRESH DIRECT www.freshdirect.com Online Grocery Market BACKGROUND /HISTORY In this essay, I am discussing FreshDirect which is an online grocery that conveniently sells and delivers fresh foods and popular household items, to make sure that, residents of the New York City region. This online grocery market provide organic, farm-fresh produce than most of the market places. It covers most of Manhattan and certain parts of The Bronx, Brooklyn, Queens, Staten Island and limited areas in New Jersey. The aim of this company was to capture around five percent of the New York City grocery market. SWOT ANALYSIS The strengths of swot analysis is to know first of all; Convenience is their greatest attribute, by selling…show more content…
ANALYSIS VIA PORTER’S FIVE FORCES MODEL The competitive environment is closer to home. It consists of five industry-related factors that can dramatically affect the average level of industry profitability. An awareness of these factors is critical in making decisions such as which industries to enter and how to improve your firm’s current position within an industry and whether your firm should remain in or exit an industry. It provides the rationale for increasing or decreasing resource commitments. The model helps you assess how to improve your firm’s competitive position with regard to each of the five…show more content…
- Focus on building a strong brand name by labeling every product produced or partially produced by Fresh Direct. - Invest more money in advertising through social media to attract new customers. - Create membership cards with special discounts and reward points for customers. - Expand to more area, and also try to have faster delivery REFERENCES: (2013, 10). Fresh Direct Case Analysis. StudyMode.com. Retrieved 10, 2013, from
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