Events are taking place and its importance is increasing day by day for the organisation as the tool for marketing communication. Event management area is something that has inter disciplinary task field, addressing the most diverse field of practice and research establishments. As careful precise execution and preliminary planning are very essential for the events, the modelling languages can play a great role in contributing greatly with the systematic design for event management systems. Event
Local and Global Marketing The Mikasa established their company in Japan since 1917. Japan is an Asian country and one of the most innovative countries in world. They may be characterized by the Hofstede’s cultural dimension, the power distance is moderated and the decision, it takes too long to final decision. In the dimension of individualism, they are moderated and the score researched by the marketer is 46 percent of individual. They look likes individualism in taking the responsibility and
preference of sports gear Abstract The research was conducted in the mega-metropolis city of Mumbai by students of Rustomjee Business School, Dahisar. The research has been carried on to understand the consumer’s perception or attitude towards these sports gear. The findings of this survey would enable The study of consumer behavior in sports gear helps understand customer. This study investigates the interrelationships among brand preference in the sports gear. The industry of the sports gear is growing
DIFFERENT SMALL SCREEN PROGRAMS BY THE VIEWERS OF GONDAR CITY, ETHIOPIA. AUTHORS OF THE PAPER: *DR K.VENUGOPAL Professor Department of Marketing Management, College of Business and Economics, University of Gondar, Ethiopia. Mobile: +271941432528, E-mail: KOPPALA71@GMAIL.COM **ENDRIS NURU ZELEKE Lecturer Department of Marketing Management College of Business and Economics University of Gondar, Ethiopia. Mobile +251913116450;
The research report is based on secondary research on a service based company ‘Antone displays’ working in the UK with their innovative work team in the market. The paper intent to evaluate a brief overview of the company along with the external factors that directly affect the internal and external working of Antone displays by means of different analytical tools. These tools include STEEPLE model, Extended Marketing Mix, cultural analysis and Stakeholder analysis to understand different factors
of every companies marketing mix and it deals with discovering the base way to communicate with customers. Deciding on the best promotional strategy varies based on the type of company and the audience they are trying to reach. The company must use all the elements of the marketing mix which consist of segmentation, targeting, position and messaging. This paper will compare and contrast the promotional and advertising strategies of Nike and Adidas which are the two largest sports apparel companies
Introduction The main business of the airport is to manage, operate and maintain the airport and provide related services. Other activities include duty-free and duty-free shops, management and motor sports and recreational activities, hotel management, management, cultivation and marketing of palm oil and other agricultural products, engaged in gardening, providing food and beverage management services at designated airport stores, providing operations and maintenance Information and communication
D . & Juma, D .(2014), research on the topic “Factors influencing the success of advertising: A case study of Crown Paints Kenya Limited.”The primary motive behind this is to establish the factors influencing the success of advertising.It is a kind of detailed research.They indicate
Sewell has a PHD in Education and is a Marketing & Management associate professor. Most of his research includes Demands of online courses by student and contemporary concepts in management. He authored in various articles regarding to business disciplines an is an invited reviewer for various journals an organizations.
3.1 Web marketing – Company perspectives Nowadays everyone is somehow involved with the technologies in their daily routine. This is the big opportunity for every organization to involve and to start working with the internet to make their works much easier and more effective. Internet has become so popular in this arena for promoting products and services online with the effective use of internet network facility to provide the complete development of web marketing in the whole process of purchasing