INTRODUCTION A simple definition for marketing is that it is the creation and satisfaction of demand for your product or service. If all goes well, this demand should translate into sales and, ultimately, revenue. In 2012, Dr Philip Kotler defined marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market
became an instant anthem garnering 19 million views on Youtube and 6.5 million Facebook user likes in just 3 weeks of its release. Kolaveri Di is a classic example of viral marketing that created a huge difference in the world of publicity and has opened a new avenue for marketers. WHAT IS VIRAL VIDEO MARKETING? “Viral video marketing” is a word which is thrown around so often but no one really knows what it is. According to the definition in Techopedia a viral video is any clip of animation or film
model These solutions have been tried and tested under different circumstances and they each have their own unique pros and cons. We tried to have a comparative study of the above solutions to check which fits the current solution fits best to India’s situation. New Banking Licenses While conventional banks have been in existence for past several decades, RBI
As said by Stacie Bright, Unilever Senior Communication Marketing Manager: “We knew we were well on our way to achieving our goals when the media began covering the media covering the campaign.” External - Here are some of my own observations. While preparing for the case, I asked ten of my female friends to watch several ads by Dove. Most of my friends said that they saw these ads, shared and discussed them on the Internet – but they never knew these were Dove’s ads. They were sure that
In order to understand Keurig’s position in the market and their marketing plan, we use SWOT analysis to identify its pros and cons. Strengths Keurig has much strength as a brand in general. Its sales have been increasing in the past decades and are likely to increase in the future as consumers are shifting from purchasing coffee from coffee shop to home brew fresh coffee. Other than that, Keurig has the advantage of being the first mover in the single cup brewing market segment as well as the
Consumer Behaviour 1. The Consumer Decision Process The mechanism of procurement, choosing or the adoption of goods and services, interpretation of events by a person or an entity is defined as a consumer decision process. Consumer decision process has problem recognition, information search, alternative evaluation, product choice and post product evaluation. However, the consumer may not end up buying the product after the whole process(Johnston, 2013). 1.1 Problem Recognition Friction happens
Electronic commerce, known commonly as e-commerce, is a term for any type of business or commercial transaction that involves the transfer of information across the Internet. According to Bandyo-Padhyay (2002), electronic commerce has revolutionized nearly every industry in the world. Hence, it is undeniable that e-commerce has the potential to replace traditional business transaction in years to come. E-commerce proves to be a better substitute to traditional business transactions in various ways
According to Celine ARCA (2012), the above graph illustrates that social media is one of the most effective platforms for building brand awareness. Argued is that the key benefit of social media marketing is the ability to increases the brand exposure. Celine ARCA (2012) defines brand exposure as “the incidence where the customer becomes aware of the product, service or advertisement at least of their five senses, whether or not they paid attention to it”. Stated is that social media has become
population, social media is the main way for people to connect with others and see other people's lives. Moreover, procon.org stated the number one con for social media was how it enables the spread of unreliable and false information. Opposed to the number one pro was how it spreads information faster than any other media. Procon.org states one con of social media is that it enables the spread of unreliable and false information. Accordingly, Joanna
of strategy and changing trends, most of the J.C. Penney department stores relocated into shopping malls within the suburbs. Currently, J.C. Penney’s establishments are located close to the company's competitors. Further, the company has been on Internet retailing from 1998 to date. In February 2012, the firm introduced a new