2.0 Literature Review of E-commerce The literature review will be based on e-commerce as a whole and as you go further in the literature review, you’d find more detailed review on mobile commerce and smart phone consumer behavior in relation mainly with businesses and then look into elements like entertainment, research and studies, and many other elements of e-commerce. E-Commerce Selling and purchasing transaction via internet is what classified as e-commerce. E-commerce involves marketing, sales
A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
E-commerce is relatively a novel concept. It is, at present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their customers. While in countries such as the US and China, e-commerce has taken significant strides to achieve sales of over 150 billion USD in revenue, the industry in India is, still
risk in online shopping. Introduction Online shopping is an E-commerce business that rapidly growth in Malaysia. In fact, it has high rates of Internet usage. There are 15.3 million online shoppers and 62 percent of them use mobile devices such as laptop, Ipad, mobile phone to shop
business, particularly in Marketing. Social Media has created a new place of interaction and communication among people. People use social media to create, share, or exchange ideas, information, experiences, reviews, and opinions. These can turn into sources, which may influence consumer’s purchasing decision-making process particularly in need recognition. The advent of social media has created a new landscape
Since a few years back, Environmental issues have taken a space in all over the world because it becomes serious issues due to a number of factors identifying that pose a serious threat to all humanity. We all are responsible for this because our production and consumption pattern have depleted the all natural resources. So now everybody has shown concern for conservation of the environment. In the same time, Electronic waste and its management become burning issue all over the world. because
In this chapter we discuss about the general introduction of our field. Secondly I express my motivations. In this chapter also explain problem statement and then object and scope. In this report the Chapter # 2 is Literature review/Prior application analysis; in this chapter I analyze the existing systems and their problems. I briefly write the previously studies and their pros. & cons. At the end of this chapter I describe the summary of this chapter. Next chapter is Methodology
Literature Review What? An introduction to Fashion ecommerce in India, factors affecting it, how important it is for people in India? What is my understanding of it? Fashion ecommerce in India started Why? The market size of fashion ecommerce in India is expected to be $15 billion in the next five years. (Source - http://economictimes.indiatimes.com/industry/services/retail/indias-multi-billion-dollar-e-commerce-battle-between-amazon-flipkart-and-snapdeal-heats-up/articleshow/48354243.cms )
it is likely that the world will not benefit from data analytics. However, scholars recommend that a lot of studies be carried out in this sector to establish the requirements and how the industry can benefit from data analytics. From the above literature, it is evident that many modern data analysis techniques are never taught in typical statistics courses. Instead, the employees acquire these techniques through experience. Therefore, it is paramount that business organizations establish sound talent
much easier and more effective. Internet has become so popular in this arena for promoting products and services online with the effective use of internet network facility to provide the complete development of web marketing in the whole process of purchasing through e-market from pre-sale to post-sale which develops and manage customer relationship at the most priority level. The role of web marketing is to support the multi-channel marketing which is the combination of digital and traditional channels