Street Vending Literature Review

1179 Words5 Pages
2. Literature Review Street vending is a vibrant sector of the urban informal economy that has attracted sustained academic and policy attention for several decades (Roever, S. 2014; ILO-wiego 2013, Williams and Nadin 2010). Existence of the Street vendors in the developing country is a common Indicators Influencing the Consumer Preferences in Buying from Street Vendors: 133 phenomenon and they are considered as one of the major player contributing in the informal economy of a country. Broadly defined ‘Street vendor’ may refer to vendors with fixed stalls, such as kiosks; vendors who operate from semi-fixed stalls, like folding tables, crates, collapsible stands, or wheeled pushcarts that are removed from the streets and stored overnight;…show more content…
Attitudes and motivations differ greatly between circumstances. Like in buying from the street vendors it is very usual not seeking for the brand but the purchase of other customersfrom the vendors can influence the buying decisions. Shopping is a popular activity among tourists, and one of the most common encounters Western tourists have while traveling in developing countries is with stationary or roaming vendors (Timothy and Wall 1997). One of the major indicators affecting the choice of buying pattern is the cost. It has been observed in Cox’s Bazar likewise the case studies of Mexico, residential colonies are covered by the street markets organized periodically, which attract customers of super markets and department stores on the rationale of convenience and low buying cost to customers in addition to the derived satisfaction of the freshness of products (Williams, 2003). Street foods are adopted because they are inexpensive (Chakravarty, and Canet, 1996), and the prices is charged by vendors are very competitive in comparison with the non-street food shopas most of the vendors have their own transport and the taxes they pay to the local area governing body…show more content…
It is confirmed that consumers’ perception of quality is considered a pivotal determinant of product choice (Zeithaml, 1988). Consumers’ perception of quality is influenced by the product’s intrinsic attributes as well as by extrinsic indicators and cues provided by the seller of the product (Caswell et al. 2002). The food cooked by the vendors in the street markets is perceived to taste like home cooked food and such cultural identity influences the consumer decisions about the private and public kitchen, the spaces of consumption with ethnicity and an understanding of what is authentically traditional despite the hygiene standards (Bennett and Iossa, 2008). Knowledge of special ingredients and cooking methods helps street food vendors to attract more customers. This knowledge of cooking methods transferred from the generation-to-generation within the family members and difficult to imitate by non-street food vendors. Many researchers argued that the street food vendors could differentiate offering
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