LITERATURE REVIEW This chapter will contain a review of the platform architecture for mobile development, a review of existing mobile Wallet applications, and a review of existing retail shopping applications. Mobile phone usage has increased tremendously over the past few years and there are 3.5 times more mobile phones than PC’s (Gandhewar, 2010). Mobile phones are not just used for conventional purposes like texting or calling, phones are used for other purposes like entertainment, gathering
CONTENTS Chapter I : Introduction • Current Scenario of Agriculture in India • What is Advisory System? • Purpose of an Farm Advisory System ? • Benefits of an Farm Advisory System • What is E-Commerce? • Unique Features of E-commerce • Major Types of E-Commerce
Chapter 2 LITERATURE REVIEW 2.1 Previous Research The first research was conducted by Sumarto, P. H., Purwanto, E., & Khrisna, D. (2012). The purpose of this research was to figure out the factors that affect e-commerce customer loyalty in Surabaya. The researcher are using three Stages of analysis: 1) Firstly, they analyzed two variables: effect of the vendor’s ability to communicate and vendor’s integrity on the level of on e-commerce customers trust in Surabaya, 2) Secondly, they analyzed the
ABSTRACT The Internet has opened the door for new approaches to trading and commerce. Compared to other developed nations, e-commerce remains a relatively young industry in Malaysia. Therefore, it is the purpose of this study to examine how various factors such as study abroad experience, Internet use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study
REVIEW OF LITERATURE AND RESEARCH METHODOLOGY 2.0. INTRODUCTION Branding is ultimately about securing the future of a company, its products and services, by building loyalties using emotional as well as rational values. Such values matter because they are exchanged for cash in the marketplace and affect the perception of a company’s products and services as well as its ability and its freedom to manage its future. The companies which are rated by marketers as the rising stars for the future are
Consumer Behaviour Towards Advertisement Vinnie Angel BBA+MBA (DUAL) Enrolment no. A3923015008 7/2/2016 Table of Content 1. Introduction 2. Literature Review 3. Objective of the study 4. Data Analysis 5. Conclusion and Suggestion 6. Limitation of the study 7. Bibliography Advertisement is a medium of communication for influencing or suggesting audience for buying decision upon one product or service. Advertisement has created great impact upon the consumers. Brand image, persuasiveness
Title: An evaluation of the challenges in the Academia Industry Collaborations Dr. Pooja H. Ramchandani, Assistant Professor, H.R. College of commerce and Economics, 123, Dinshaw Wachha Road, Churchgate-20. Mobile: 9892837112 Email:bhatiapoonam2000@yahoo.com Abstract: 1. With the reports of youth in India being unemployable and need to be trained on various skills coming out regularly, there arises a need for the interaction between academia and industry. Such linkages are there, but have not
, are challenges faced due to the adoption of electronic payment systems. However, the internet is not under any human control and is an open network through which transaction takes place, so it is vital that the technology supporting electronic commerce and electronic payment systems be impervious to security attacks. In this regard, this study is done to understand customers’ perceptions towards transactional procedures, technicalprotection, and security in electronic payment systems (credit card
activities across the globe have taken occurred in merger waves as documented in the history of mergers and acquisitions. M&A waves refer to periods of heightened merger and acquisition activity. It was found that all the merger movements occurred when the economy experienced high rate of growth. M&A activity generally coincides with the development in the economy. Extant literature (Patrick A. Gaughan, 2000) identifies five merger waves till date. The merger waves witnessed by the economy are as follows:-
MANAGEMENT ACCOUNTING EDUCATION AND INDUSTRIES’ EXPECTATIONS IN NIGERIA: An Empirical Analysis BY Chinwuba OKAFOR, Ph.D DEPARTMENT OF ACCOUNTING FACULTY OF MANAGEMENT SCIENCES UNIVERSITY OF BENIN BENIN-CITY, EDO STATE, NIGERIA E-mail: chinwubao@yahoo.com Phone: +2348037867627 and Edirin JEROH, DEPARTMENT OF ACCOUNTING AND FINANCE FACULTY OF THE SOCIAL SCIENCES DELTA STATE UNIVERSITY, ABRAKA. E-mail: jeroh4laff@yahoo.com Phone: +2348028336086 INTRODUCTION Accounting as a discipline