A Literature review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of
Literature review Social Commerce Social Commerce is new wave of internet marketing. There are several definitions of social commerce, Kim and park (2003) defined it as a subset of e-commerce, that the consumers are able to generate content, share information, opinions, experiences, stories, habits to optimize their buying decisions and from whom to acquire to goods and services, where and when (Jascanu, Jascuna, & Nicolau,2007). IBM define Social Commerce (cited in Dennison et.al 2009) as "a marriage
Introduction The e-commerce sector in India is projected to cross USD80 billion by 2020 and USD 300 billion by 2030 as per INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT, Volume No. 6 (2016), Issue No. 7 (July). With this growth there will be lot of factors responsible to make this happen. A key aspect of this would be the infrastructure to provide services to huge customer base. With the increasing penetration of e-commerce, logistics support for the e-commerce companies will be
Summary E-commerce has drastically changed the process of channeling and distributing goods and services. It has changed the economic markets, consumer behavior, and society as a whole. Electronic commerce has increased dramatically the past 5 years and has been predicted to increasingly grow in the future. (Net Solutions, n.p.,n.d Web 16 September) The advancement of technology has made it easier for customers to buy products more efficiently and effectively. Businesses also benefit from e-commerce
CONTENTS Chapter I : Introduction • Current Scenario of Agriculture in India • What is Advisory System? • Purpose of an Farm Advisory System ? • Benefits of an Farm Advisory System • What is E-Commerce? • Unique Features of E-commerce • Major Types of E-Commerce
sending, payment, and negotiation, monitoring controlling and make a official contract. ( Gebauer & Segev, 2001). For this research, Electronic procurement ( E-procurement) defined as a method of procurement for business-to-business using internet technology in order to carry out more opportune procurement activities in e-tendering, e-ordering, e-catalogues and others achievement in electronic market infrastructure. Nowadays, in such a highly competitive environment especially urban area, traditional
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter will explain about literature review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved
Introduction: Ecommerce is one way of shopping that diffuse around the world and it means buying and selling goods or services over the network .This kind of commerce has many advantages and the first benefit is it’s very easy and fast because you don’t need to go to the shop ,you just choose whatever you need by looking to the products in the internet or any Instagram account or even WhatsApp and tell them that you want that particular product and they will bring it to your house .Another advantage
ABSTRACT The Internet has opened the door for new approaches to trading and commerce. Compared to other developed nations, e-commerce remains a relatively young industry in Malaysia. Therefore, it is the purpose of this study to examine how various factors such as study abroad experience, Internet use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study
REVIEW OF LITERATURE Franz lehner and Richard T.Watson (2001) has described the hexagonal model in which firm is shown to interact with six stakeholders namely suppliers, intermediaries, customers, government, employees and investors. The study found that hexagon model is nevertheless quite useful and may be used to identify stakeholders and their possible interest. It also found that there is need to improvement in the mobile business applications and better interactions between firms. Johan Lembke