Vodafone Case Study

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Vodafone has a market value of seventy five billion by june 2008 and considered as the biggest provider of telecom service in U.K. The name Vodafone comes from Voice Data Fone, chosen by the company to “reflect the provision of voice and data services over mobile phones.” It had agreed to acquire a controlling interest of 67% in Hutchison Essar Limited (Hutch) for US$11.1 billion. At the same time, it agrees to sell back 5.6% of Airtel stake back to the Mittals. Vodafone retained 4.4% stake in Airtel. Vodafone is the world’s leading international mobile communications company. It now has operations in 25 countries across 5 continents and 40 partner networks with over 200 million customers worldwide. Vodafone has also tied up with Apple’s i-phone.…show more content…
Liu (2002) found that the choice of a cellular phone is characterized by two attitudes: attitude towards the mobile phone brand on one hand and attitude towards the network on the other. Samuel (2002) observed that most of the respondents consider size, quality, price, instrument servicing are an important factors for selecting the handset while majority of the respondents are satisfied over the payment system, quality of services, coverage area and the process of attending the complaints regarding their mobile service…show more content…
Vodafone through its real experience has one of the competitive edge of creation more packages giving to its customers, on its competitors. As through their proper research and development, they get to know that mostly upper middle class and lower middle class enthusiastic to have pre-paid connection. They also give advice to customers that how the different packages can enable best according to their affordability and their compatibility. How can the customers get advantages after taking the services have been discussed in detail. They also solve and answered their queries in a very organized way. So all the above facts tells us that at what extent Vodafone are customer focused (Dogar,

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