Line (BTL) in organization business and marketing communications is a marketing technique, that companies are useing to sell products. Targeting a niche market using the BTL communication means.By BTL communication (promotion), you can build brand awareness through the sale or use all of the drives, and more personal way to provide an opportunity for the audience to personalize their marketing messages interactions by BTL. BTL promotions give a return of valuable information on marketing investment
objective to analyze the influence of brand equity on the brand logo of the international fast food chains
METHODOLOGY My report aimed to know about the importance of social media in business. It aimed to find out few points which are is social media helpful for increasing brand awareness, is it is cost effectives and freely accessible and are the customers satisfied with it. To find out the answers about the importance of social media surveying random people in Bahrain is the best option. This research was done using quantitative approach through a questionnaire. The survey was conducted online
our decisions. Influence by Brand:-in today’s world Through the brand names consumer perceived the quality of the quality of the product and consumer has more knowledge about the brands. In Decision Making Process Brand Play a Vital role. In 2003 Cravens And Piercy emphasis that Companies Identifies the conditions under which consumer make their decisions. In 2003,Mohd. Alamgir, Mohd. Shamsuddoha was conducted a study on car buyers in which they find out the impact of brand name on the decision making
According to Chen (2010) green brand equity, is a collection of assets and liabilities of the environment commitment and environmental concerns related to the brand, brand names and symbols that can enhance or reduce the worth of a product or service. Kang and Hur (2012) argued that broader investment in the green brand-customer relationship (green satisfaction, green trust, green affect, and green loyalty) in the green core competence of a firm optimizes green brand equity. In the other word, investment
thousands of ads and this will hamper companies to create a unique position and receive attention from consumers. Using celebrities can help companies to create unique ads and engender a positive effect on the attitude and sale intention towards the brand. Celebrity endorsement has been applies for many years. The strategy of celebrity endorsement has positive effects for both company and celebrity. Using a celebrity, the consumer receives a positive feeling of security and association. Since his or
In Dog-eat-Dog competition world, companies are making the sense of growth, market capturing & increase awareness about their products a challenging task for their management. To capture the market and profit maximization companies are going to be social for selling their products. Majorities of companies under public and private sectors in India have been successfully practicing (Corporate social responsibilities) CSR methodologies since last decades and providing support to the social needs, like
1.1 Introduction Social media is one of the fast growing activities in the business world and the impact of it on music and media related industries have been increasing with globalization. This is supported by Qualman (2013) who states; today social media has become a lifeline of most businesses as it touches most of the industries in today’s context. Therefore it is interesting to find out the effectiveness of social media in branding record labels since social media has referred to as “consumer-generated
platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. 1.1 Research Objective- The first aim of the paper is to understand the relevance and impact of social media in the restaurant industry. Secondly, be able to recognize the concept of social media within the industry
Sally Hansen is actually a brand under a company named Coty, Inc., which is an American beauty product manfacturer that has a base in New York and was founded in 1904. Coty, Inc. has many other beauty products that is under them, mostly of the brands are mainly fragrance products such as Davidoff, Calvin Klein, and other beauty products such as Rimmel London and O.P.I. Sally Hansen was actually created in the late 1950s by Sally Hansen and her husband which they first created their own formula “Hard