Introduction Uniqlo is a Japanese brand and Asia’s biggest clothing retailer, as well as the third most pro table fashion brand in the world, only behind industry rivals Zara and H&M (Industry Ranking, 2017).This brand targets a wide range of consumers and promotes timeless fashion to them. In just two decades, Uniqlo grew from a single suburban retail outlet in Hiroshima, Japan, to the fashion behemoth that it is today, with agship stores in every major global city (Lee, 2016). Despite the global
Marketing innovation focused on internal transformation, technological transformation and gearing towards the future. Marketing Innovation in case of GoPro its synergy, statrategy that perfectly complemet product of orgainiztion. For Harley Davidson marketing innovation is potency of brand community. One thing which creates bond between all maketing strategies is innovation for example effective Digital Marketing which entails that product or brand have the capability to adapt changes of the market