The Importance Of Confirmatory Research

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3.2 Research Purpose The explanatory research aims to deliberately explain either social phenomena, business processes or any communal activities in order to gain insightful knowledge about that particular phenomenon, process or activity in different setting of variables, social actors or surroundings. This research purpose will suitably aligns with quantitative research approach and leads towards correlational research design. This research purpose helps to examine the pre-existed phenomenon into different setting of variables, time frame and socio-demographic surroundings in order to test the hypothesis. The present research has the objective to analyze the influence of brand equity on the brand logo of the international fast food chains…show more content…
Confirmatory factor analysis (CFA) is a statistical tool which is used to classify the similar things together where as regression analysis is used in this research which tested the conceptual model and hypothesis . regression analysis is a method that investigate functional relationship between variables . 3.10 Model Hypothesis H1a: Consumers perception of a brand advertising spend have positive significant effect on perceived quality H1b: Consumers perception of a brand advertising spend have positive significant effect on brand awareness H1c: Consumers perception of a brand advertising spend have positive significant effect on brand association. H3a. Consumer perceptions of brand monetary promotions have a negative influence on perceived quality. H3b: Consumers perceptions of brand monetary promotions have a negative influence on brand associations H4a: Consumer perceptions of a brand non-monetary promotions have a positive influence on perceived quality H4b: Consumer perceptions of a brand non-monetary promotions have a positive influence on brand associations. H5: Brand awareness has a positive influence on perceived quality. H6: Brand awareness has a positive influence on brand loyalty H7: Perceived quality has a positive influence on brand…show more content…
However, different types of promotional tools (e.g., monetary and non-monetary promotions) may have different effects on sales, Perceived quality Perceived quality is considered as the customer decision about dimensions of quality of brand and general unbelievable or occurrence that at end forces the customer over select a simple or direction to buy. Its positive impact on the simple equity of brand in light of the way that’s is relate to the skill to get by the use of item and if there is bad or negative difference change customer classic and saw quality then there would be bad or negative impact on equity of brand. Brand awareness Brand awareness is represented as the volume for a customer to perceive and check the brand. It’s the important point of quality for some brand in bright of the fact that until nor unless client is unconscious of some brand there perhaps to be demanded either it is from check quality or not. Improved the awareness is completed for a brand higher the risks are for equity of brand. Brand
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