on green marketing. The review of literature indicates that the various authors have highlighted the Green Marketing and its related problems, strategies and challenges from local to world level. In this context, Jacquelyn Atunities for innovation for green marketing, which provides an enlightening look at the importance for the environmental perceptions. Amitabha Ghosh (2008) has examined the strategies in Green Marketing highlighting the history, growth and challenges of Green Marketing in India
phone applications are often used to deliver messages and engage youth. While technology and advertising techniques are changing, television remains the most prominent method of marketing food and beverages to youth, especially for those in early childhood. Annually, the food and beverage industry spends Rs. 1 billion on marketing food and beverages to children under the age of 12
Any terrorist incident not only aims to take human life and cause terror but it also has a huge negative impact on the economy of the region. In past, economics experts believed that theoretically, terrorism should not impact drastically on the economy of a region. The reason they put forward is that terrorist events only cause destruction to a limited area. Now these claims have been refuted by modern analysis of economic costs related to the aftermath of terrorism. Alberto Abadie has reviewed these
and regulations to induce marketers to conform to society’s expectations of conduct (Ferrell & Hartline, 2014). However, it is important to understand that marketing ethics goes beyond legal issues (Ferrell & Hartline, 2014). Ethical marketing decisions foster trust, which helps build long-term relationships (Ferrell & Hartline, 2014). Marketing ethics includes decisions about what is right or wrong with the organizations context in planning and implementation (Ferrell & Hartline, 2014). Marketers
The most common answer in this case could be low price. But sure consumers in the replacement market held certain perceptions (to believe that low cost Chinese tyres could still deliver acceptable quality) than resulted in this paradigm shift to switch to a different brand .Behind these
Organizational behavior is examining individual’s performance in an organization and how their conduct influences the organization’s performance. What’s more, in light of the fact that Organizational behavior is concerned particularly with business related situation, it highlights behavior as associated to concerns, for example occupation, works, employment and so on (Robbins and Judge, 2015). Studying OB helps us to find out all the factors which affects person's behavior and helps to apply various
valleti@gmail.com, Mobil no: 9480363150. The case discusses the role of Bhoomi Farmco a producer organization in inclusive growth by utilizing voluntary sector and private sector. Bhoomi Farmco works for the poor farming community in rural area. The case highlights the issues of the farmer’s related to inorganic farming, costly agri inputs, production cost, lack of market
Rebranding has been sometimes referred to as the repositioning, revitalizing, or rejuvenating of a brand and in some cases as even having a brand being totally “reborn” or “renewed”. Rebranding is not only
can refer to something as minor as an airline running out of complimentary pittance during the flight or it can escalate to include delays, flight cancellations, mechanical failures, and airline crashes. An example of airline industry failure is the case of the disappearance of the Malaysia Airlines (MAS) Flight 370 on the 8th of March, 2014, carrying a total of 239 passengers. This is followed on 17th July of the same year by an incident involving another Malaysia Airlines aircraft, Flight 17, but
content in advertising like Fastrack, Axe and Set Wet etc. are all very successful in the Indian market. While Axe and Set Wet are partially related to sex considering that they are deodorant and hair grooming brands respectively, but Fastrack (which is the focus of this study), is an apparel brand which sells goods like watches and backpacks which are not really related to sex but the brand has used sex as a very effective promotion tool. Dahl, Vohs and Sengupta noted stark differences in men’s and women’s