and efficiently. Online shopping, as the product of technology, are changing consumers' shopping habits varying from traditional shopping to online shopping. According to Internet World State (2016), as of December 31, 2015, there were 3.366 billion Internet users around the globe, accounting virtually for 46.4% of the world’s total population. The potential customers of business online are Internet users, however, not all of Internet users are having experiences in online shopping. Under this situation
review On Impact of E marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of impact of e-marketing
attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including several indicators, belonging to four main shopping factors which are mentioned below: • Product perception consists of price, variety and product quality. • Shopping experience is a combination
e-commerce activity is the Online Shopping. There are various factors that affect the consumer’s attitude towards online purchase of goods and services. These are as follow: • Product understanding • Shopping Experience • Customer Service • Consumer ability to take risk If any of the above factors lies on the negative side of the dimension, then it would demotivate the consumers to buy online. Also, some of the reasons that may lead to non- adoption of the online shopping system are – concerns regarding
REVIEW OF LITERATURE The study of Online Buying Behaviour has been one of the major research agendas in both Marketing Sciences and Information Systems with the rapidly growing e-business. Out of the many researches in the aforesaid related area, some of the pertinent literature related to this study is discussed here. (Sinha, 2010), in his study carried out in India implied that Socio-psychological factors and infrastructure have been found influential factors while the perceived risk surprisingly
that compares online consumer decision with offline decision making was developed by Laudon and Traver (2009), who suggest that a general consumer behavior framework requires some modification to take into account new factors. When consumers want to buy product, they will look at the brand and the characteristics of product or service. Some products can be purchased and shipped easily online such as, software, books. On the other hand, some products are hard to decide through online channel. Web
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter will explain about literature review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved
with the development of internet that give new opportunity to business platform. Online shopping is a new phenomena that is growing rapidly in business and electronic commerce or e-commerce has grown extensively in current business world that give good impact in business industry. However, internet in Malaysia is still considered
use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study abroad experiences place less emphasis on the disadvantage of not being able to immediately evaluate the equality of online purchases. With the same regard to disadvantages of online shopping, experienced consumers are more concerned with the risk
Abstract Online shopping growth faster with the advancement of technologies. There are a lot of research that study about the factor and barrier that avoid someone to shop online. However, this study aim to explore the perception of perceived risk and experiences of online shopping among undergraduates by using a qualitative method. This study is using the theory of planned behavior, which used to measure the perception of consumer after identified the perceived risk in online shopping. Introduction