concentrated in the factors affecting the consumers’ willingness to shop on the internet. Consumers’ attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including several indicators, belonging to four main shopping factors which are mentioned
A Study of Indian Online Consumers and Factors influencing their Buying Behaviour . Submitted by Kajal Kiran Assistant Professor in Commerce MLUDAV College Phagwara ABSTRACT Internet and Mobile revolution has brought tremendous change in shopping behaviour of consumers worldwide. With
review tries to explain the fundamental psychology of consumers what drives them to buy online. This review shows that consumers attitudes and intentions of online shopping are influenced by endogenous and exogenous factors.
The first documented study of impulse was done by Clover in the year 1950. In his study, he pointed out that some merchandises are vented more owing to impulse (Hodge, 2004). In 1962, Stern, a researcher suggested that some product-related factors might predict impulse buying. He also explained impulse buying by classifying purchase behavior into impulse, planned and unplanned buying. Kollat and Willet in 1967 suggested that the consumers’ geographical location and character dictated the impulse
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter will explain about literature review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved
or exceeded and is considered a key factor as a performance marker in business. In the competitive market environment, only the factor of customer satisfaction serves as a differentiator and has become a progressive business element in the industry. In the time of globalisation electronic promoting is a supreme revolution. In the course of the most recent decade, the greatest business associations are running with technological transformations. Internet shopping or promoting is the utilisation of
Online Shopping - What factors that affect consumers and retailers? LITERATURE REVIEW Nowadays, online shopping is one of the famous medium for people to buy many kind of products such as clothes, accessories, cosmetics and so on. It was started before when the demand to study the effects of new media technologies on consumer purchasing behaviour further is called for by the steady growth of online sales has shifted the online approach as the interesting preference for various sizes of retailers
is facing : (Ravish , (26)) E-commerce and m-commerce has emerged as a big change in the retailing industry. The main drivers of e-commerce include: • The search for value and convenience in E-shopping. “People shop online for convenience, not for price” Convenience is the primary motivation for online shoppers. Price is secondary. One don’t need to get dressed and drive to your favorite store, they can easily visit their website, find the product they want and buy it without getting out of their
Literature Review What? An introduction to Fashion ecommerce in India, factors affecting it, how important it is for people in India? What is my understanding of it? Fashion ecommerce in India started Why? The market size of fashion ecommerce in India is expected to be $15 billion in the next five years. (Source - http://economictimes.indiatimes.com/industry/services/retail/indias-multi-billion-dollar-e-commerce-battle-between-amazon-flipkart-and-snapdeal-heats-up/articleshow/48354243.cms )
Role of Information System in Business Transformation and Globalization Introduction In general, information system is the combination of hardware and software that helps in planning and decision making in the organization. Information system is an application of information technology. This is used to support the functions and activities of the business firm. It helps in merging capital, raw materials and labors in to one and helps them produce results. In today’s world information system is considered