A Study of Indian Online Consumers and Factors influencing their Buying Behaviour . Submitted by Kajal Kiran Assistant Professor in Commerce MLUDAV College Phagwara ABSTRACT Internet and Mobile revolution has brought tremendous change in shopping behaviour of consumers worldwide. With
concentrated in the factors affecting the consumers’ willingness to shop on the internet. Consumers’ attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including several indicators, belonging to four main shopping factors which are mentioned
review tries to explain the fundamental psychology of consumers what drives them to buy online. This review shows that consumers attitudes and intentions of online shopping are influenced by endogenous and exogenous factors.
The first documented study of impulse was done by Clover in the year 1950. In his study, he pointed out that some merchandises are vented more owing to impulse (Hodge, 2004). In 1962, Stern, a researcher suggested that some product-related factors might predict impulse buying. He also explained impulse buying by classifying purchase behavior into impulse, planned and unplanned buying. Kollat and Willet in 1967 suggested that the consumers’ geographical location and character dictated the impulse
Topic 1) Research Question: Identity theft is affecting a lot of individuals in the world, how do you know you’re not being watched when shopping online? 2) Working thesis: Identity theft is preventable not avoidable when shopping online there are a few key factors to look out for before making a checkout to prevent identity theft which is the security provider , the ratings and comments of shops ,the method of payment and what kind of shop you’re shopping from. 3) Angle: Identity theft is becoming
CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter will explain about literature review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved
or exceeded and is considered a key factor as a performance marker in business. In the competitive market environment, only the factor of customer satisfaction serves as a differentiator and has become a progressive business element in the industry. In the time of globalisation electronic promoting is a supreme revolution. In the course of the most recent decade, the greatest business associations are running with technological transformations. Internet shopping or promoting is the utilisation of
Online Shopping - What factors that affect consumers and retailers? LITERATURE REVIEW Nowadays, online shopping is one of the famous medium for people to buy many kind of products such as clothes, accessories, cosmetics and so on. It was started before when the demand to study the effects of new media technologies on consumer purchasing behaviour further is called for by the steady growth of online sales has shifted the online approach as the interesting preference for various sizes of retailers
outlets and an online store. The online store as with any store has available the latest and greatest fashions of now, as well as beauty and home products (David Jones, 2014). David Jones has not always had a smooth run in the retail industry. David Jones retired, leaving management of the stores in the trusting hands of his business partners and this is when complications first arose. Company assets were assigned
is facing : (Ravish , (26)) E-commerce and m-commerce has emerged as a big change in the retailing industry. The main drivers of e-commerce include: • The search for value and convenience in E-shopping. “People shop online for convenience, not for price” Convenience is the primary motivation for online shoppers. Price is secondary. One don’t need to get dressed and drive to your favorite store, they can easily visit their website, find the product they want and buy it without getting out of their