A Study of Indian Online Consumers and Factors influencing their Buying Behaviour . Submitted by Kajal Kiran Assistant Professor in Commerce MLUDAV College Phagwara ABSTRACT Internet and Mobile revolution has brought tremendous change in shopping behaviour of consumers worldwide. With
Title Name Course Date Online shopping has risen over the last few generation, as competition rise new online based companies are formed each every time. One of this company is Amazon which is an American based company founded in 1994 by Jeff Bezos. It integrated as “Cadabra” on July 5, 1994 but a year later changed to Amazon.com As one of the largest internet-based companies in the world amazon began as an online bookstore, later it expanded to sell Blu-rays, video downloads and
e-commerce activity is the Online Shopping. There are various factors that affect the consumer’s attitude towards online purchase of goods and services. These are as follow: • Product understanding • Shopping Experience • Customer Service • Consumer ability to take risk If any of the above factors lies on the negative side of the dimension, then it would demotivate the consumers to buy online. Also, some of the reasons that may lead to non- adoption of the online shopping system are – concerns regarding
REVIEW OF LITERATURE The study of Online Buying Behaviour has been one of the major research agendas in both Marketing Sciences and Information Systems with the rapidly growing e-business. Out of the many researches in the aforesaid related area, some of the pertinent literature related to this study is discussed here. (Sinha, 2010), in his study carried out in India implied that Socio-psychological factors and infrastructure have been found influential factors while the perceived risk surprisingly
all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved when an individual selects, purchases, uses or disposes of products, services, ideas, or experiences
purpose of this research was to understand the determinants of young adults’ online purchase attitude and behavior to consumer electronic products. The utilitarian value plays a significant role in selecting a shopping Web site (Teo 2001; Grewal et al. 2004; Overby and Lee 2006, To et al. 2007). The results indicate that utilitarian shopping value for online shopping; such as convenience, affects attitude to purchase online most. The usefulness features of Web sites, ease in finding information about
attitude towards web-based shopping is predictive of online consumer behavior and their purchase decision. Based on an open-ended survey of 220 shoppers, (Jarvenpaa & Todd, n.d.) identified the salient factors, through customer-centered view, affecting the attitude towards online shopping. They proposed a model including several indicators, belonging to four main shopping factors which are mentioned below: • Product perception consists of price, variety and product quality. • Shopping experience is a combination
FreshDirect grand strategy is to increase market share in the online grocery shopping business. This could be implemented by growing their rate faster than the industry average. According to the case study of FreshDirect, the company claimed revenue of $250 million in 2010. In 2009, they claimed $230 million. FreshDirect would enable a clear awareness into a performance related to products and services throughout the company. This will help the company to improve their customer satisfaction. Since
KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES RESEARCH REPORT ON Consumer perceptions towards “Flipkart” going into grocery market. Submitted by - Naman Srivastava (PG2015 - 30) Abstract - Purpose –The general aim of this study is to portray a complete and detailed picture of the overall purchase decision making process of consumers shopping online for groceries, including pre- and post-decisional stages. Objective – To analyze will flipkart be able to compete with
Buying Practice: Evolving Strategies & Implications Online Shopping and the concept of impulse buying paint a different picture, especially in today’s world. According to a study by Marketing Support, Inc. and leo J. Shapiro and Associates, roughly one-third of consumers make an impulse purchase every week. “Forty percent of consumers spend more money than they had planned in stores, while only 25 percent reported online impulse shopping,” the study concluded. National Retail Federation chairman Stephen