marketing on Consumer behaviour in Rajasthan Dr. Bhumija Chouhan Dr.Kapil Khatter, Jt. Supervisor Hans Kumar Sharma Associate Professor, Associate Professor, Jt. Supervisor. Research Scholar, Management, Supervisor, IIM, Jaipur. Jagannath University, Jaipur. Jagannath University, Jaipur. Abstract: The main purpose of this paper is to review the literature of impact of e-marketing on consumer buying
on the consumer’s buying behaviors. To what extent do the social media influence the customer’s food choices and how much any social media like Zomato can actually persuade a consumer buying decision when it comes to purchasing food. For this a set of fifteen random people were selected and interviewed, the interviews were conducted at Zomato flagged food retailers and through a telephonic. The outcome was that there is a huge influence on the consumer’s buying behavior and thanks to the social
beings are communal and nowadays, consumers play a part in variety of activities, from consuming content to sharing information, experiences, opinions, and involved in discussion with other consumers online (Heinonen, 2011). Today, with the development of Internet, online social networks have become significant communication channels and also virtual societies have emerged. Online world has become a new kind of social communication, connecting people to diversity of online communities has been growing
found that e-shopping is more convenient and time saving. 65% consumers agree that online shopping is easily accessible. Young consumers of age 18-30 years are more attracted towards discounts and special offers in online shopping. It is revealed that 47% consumers are concerned about disclosing personal information and mostly consumers shop from shops and 32% shop from online. It is shown by them that 52 % respondents are highly concerned
review for all dependent variable and independent variables that will support this research. The dependent variable in this research is online consumer behavior. For this research there are three independent variables used to test the dependent variable, which is security & trust, price and convenience. 2.2 Consumer Behavior According to Solomon (1998) Consumer behavior is the study of the processes involved when an individual selects, purchases, uses or disposes of products, services, ideas, or experiences
gratification and media dependency. Uses and gratification are concerned with what people (audiences) do with the media. The theory posits that people are not passive receivers of media messages but active influencers of the message effect. That is, the consumers of media messages have the freewill to decide how they will use the media and how it will affect them. As actively influencing the effect process, media audiences selectively choose, attend to, perceive and retain media messages. The focus is thus
The companies through social media are able to win the trust of consumers as they are able to connect with them at a deeper level. In this context, Solis (2007) assert that social media show a shift in the way people discover, read and share news, information and content in the market. He asserted that social media denote
studies regarding customer behavior towards Mobile Phone purchasing. Based on this researcher can get an idea about how previous studies conducted and what the findings are of those studies. Theories Consumer behavior Consumers make many buying decisions every day, and the buying decision is the focal point of the marketer?s effort. Most large companies engage in research activities on consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how and
Introduction During recent years the number of people using with social media has been growing tremendously. Social media platforms hold huge quantities of arising data, from consumer behaviors, to attitudes towards environmental policies, to political views and preferences. This provides researchers with an enormous chance to collect data that would have otherwise taken a lot of time and resource to attain. Yet this chance is accompanied by the duty to ensure that how we collect and reuse data is
unpaid form of promotion in which the consumers tell about their good experience with the product of differentiated brands. It is very major aspect of the marketing world but it is ignored badly. But today every business requires the word of promotion because it is the best form of advertisement as it does not cost anything to the owner. It is most important for the newly launched product as it has been used or consumed by less number of audience. The consumers indulge in word of mouth conversation