The Impact Of Online Shopping In The 21st Century

1173 Words5 Pages
BACKGROUND OF THE STUDY In the 21st century, people are unprecedentedly changing their ways of living influenced by technological and informational developments. Technology is assisting all sectors of various industries to be in operation regularly and efficiently. Online shopping, as the product of technology, are changing consumers' shopping habits varying from traditional shopping to online shopping. According to Internet World State (2016), as of December 31, 2015, there were 3.366 billion Internet users around the globe, accounting virtually for 46.4% of the world’s total population. The potential customers of business online are Internet users, however, not all of Internet users are having experiences in online shopping. Under this situation…show more content…
As the number of Internet users is increasing every year, the challenge for businesses is to reach potential online buyers and to anticipate the increasing value of online retail. In the United States, the business-to-consumer (B2C) e-commerce sales and selected services' revenue in 2014 amounted to 808.59 billion U.S. dollars, an increase of more than 383.22% from 2006 (Statista, 2015). Figure 1.1 Internet users in the world Source: Internet Live Stats (www.InternetLiveStats.com) The E-commerce also played an important role in enhancing economic growth. Figure 1.1 shows the alter and the total number of users around the world, from 1993 until July 1, 2016. The changing bar shows that in 1995, it was less than 1% of populations around the world, the number of internet users has increase ten times from 1999 to 2013. Until July 2016, it is becoming 3,424,971,237, equivalent to 46.1% of the population in the world. And the Table 1.1 shows the number of internet users and population from 2005-2016, the users growth rate much higher from the population increase. Table 1.1 The alter of Internet Users and Population Source: Internet Live Stats…show more content…
The process consists of five steps similar to those associated with traditional shopping behavior (Liang and Lai, 2000). In the typical online shopping process, when potential consumers recognize a need for some products, they go to the internet and search for need-related information. However, rather than searching actively, at times potential consumers are attracted by information about products associated with the felt need. They then evaluate alternatives and choose the one that best fits their criteria for meeting the felt need. Finally, a transaction is conducted and post-sales services provided. Online shopping attitude refers to customers’ psychological state in terms of making purchases on the
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