During the research and analysis several problems were identified. These problems were categorised in behavioural, structural and operational strategies. The key problems identified will be analysed further in this document. Behavioural Strategy • Poor leadership • Lack of team motivation and morale • Inadequate and ineffective communication Structural Strategy • Poor business strategy • No proper structure was defined • Lack of programme and project management office Operational Strategy • Poor
development. Sales management is a systematic process involving the formulation of sales strategy through development of account management policies, sales force compensation policies, sales revenue forecasts, and sales plan, implementation of sales strategy through selecting, training, motivating, and supporting the sales force, setting sales revenue targets, and sales force management through development and implementation of sales performance, monitoring, and evaluation methods, and analysis of associated
newly empowered customer and develop a Social Media Strategy (SMS) process to maintain competitiveness in this growing digital era (Hofacker, 2013). Social media is currently a component of most business environments, therefore, it is essential for small businesses and start-ups to understand how to use SMP such as Facebook, Twitter and Instagram and understand Social Media as a highly accessible, measurable and cost effective tool that can be used to strengthen customer relationships, increase brand
Chandra, 2012 in his thesis titled “Customer Relationship Management in Hospitality with reference to five star hotels in India” has studied on the aspects of Customer Relationship Management practices followed in India; Studying the effect of CRM practices on the service quality as perceived by the customers of the hotels in the study; Determining the word-of-mouth advertising and referrals gain by the hotels as outcome of CRM and Analysis of impact of CRM practices on satisfaction, retention, grievances
Social D. Analysis of strengths and weaknesses i. Managerial capabilities ii. Financial Resource iii. Location iv. Operations v. Store Management vi. Customer loyalty III. Strategic Opportunities
3.1 THE PROCESS OF OPERATION MANAGEMENT The systems in operation management of Kamal & Kamal Pest Control have two sections. The first section is core system which means this section have marketing department, Operation department, Customer Relationship Management (CRM) department, purchasing department and Human Resources (HR) department. The second section is the supporting system which the system to support the core. The function of system is all department need to play their roles. If one department
Critical review First and foremost, McDonald’s is one of the best-known brands worldwide. This critical review shows how McDonald’s aims to continually build its brand by listening to its customers and promoting their products by using new technologies. Actually, in this review "Salesforce" senior marketing consultant reveals how McDonald's has enhanced its digital marketing strategy. In order to catch the attention of young generation McDonald’s has changed their strategy of using traditional TV
DECLARATION I do hereby declare that the Semester Internship program title A STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFRENCE TO MAHINDRA AND MAHINDRA is a record of bonafide work done by me under the supervision of Mr. Aditya Kumar Gupta , Faculty Guide and submitted to Amity University Uttar Pradesh ,Noida (AIBS) in partial fulfillment of the requirements for the award of degree of Master of Business Administration.. Tarang Kansal Acknowledgement Any task that is under
municipal, commercial building with high quality service product. The company has brought values to customers as a surface - coating consultant at the retail management level as well as commercial coatings applications sales management.it manages a focused team of professional, highly experienced
losing the customer to another competitor may hamper your business. Therefore it has now become important that CRM tool adapts, too, and that means providing a comprehensive Mobile CRM application. What is Mobile CRM? Mobile customer relationship management (mobile CRM) is a type of customer relationship management application designed to be executed, operated and accessed through mobile platforms. Mobile CRM enables organizations to add, edit and manage their interaction and relationships with current