Mcdonald's Digital Marketing Strategy

1078 Words5 Pages
Critical review First and foremost, McDonald’s is one of the best-known brands worldwide. This critical review shows how McDonald’s aims to continually build its brand by listening to its customers and promoting their products by using new technologies. Actually, in this review "Salesforce" senior marketing consultant reveals how McDonald's has enhanced its digital marketing strategy. In order to catch the attention of young generation McDonald’s has changed their strategy of using traditional TV advertising to the new digital strategy. Additionally to this, the way they are marketing their products is changing also. For instance, the company has invented the new App "Create your taste", that will affect definitely the amount of customers that…show more content…
Additionally, economic, legal and technological changes, social factors, the retail environment and many other elements affect McDonald’s success in the market. Especially this review represents how technological environment make a big influence on the company’s marketing strategy. As it is known that the marketing environment includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers, we can certainly see the effect of technological environment that creates new technologies, new product and market opportunities in order to benefit more profit for the company. For example, McDonald’s has changed their traditional TV advertising to the first-rate digital strategy, that is definitely more comfortable, fashionable, affective and the most important- it keeps consumer’s time and captures the attention of new technophile generation. Next, as it is concerned that marketing concept involves identifying customer needs and requirements and meeting these needs in a better way than competitors do, McDonald’s has created the new way of marketing their products. Moreover, this way is focused on a more personalized, below-the-line…show more content…
Basically, there are different beneficial functions that Active Audiences has as: the functionality to integrate with journey builder, allowability of integrating into display and networks, capturing data across a number of different audiences, from, for instance, McFlurry lovers to create your taste fans. This suggests that McDonald’s regularly come up with great marketing ideas that haven’t been done before. They aren’t afraid to try something new and experiment with ideas and new technology. A great example is their Monopoly promotion they have started to run each year because it has been so successful, plus their McFlurry which was the first of its kind to market. They are also keen adopters of new technology such as social networks and new ways of paying at the till (they are currently trialling touch less scanning of debit cards). Indeed, McDonald’s uses the principle of "The marketing mix" or the 4 P’s that consists of tactical marketing tools blended into an integrated marketing program that actually delivers the intended value to target customers. Actually, the marketing mix consists of 4 tools as Product, Price, Promotion and Place. By analyzing detailed information about their customers, as derived from ongoing market research, the McDonald’s Marketing department can ascertain information key to determining the

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