Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural 6. Recommendation 7. Conclusion
NTRODUCTION Apple Inc. is a American company which manufactures computer software, personal computers, cell phones & consumer electronic products. The world's renowned products by Apple are: the Macintosh line of personal computers, the iPhone, the iPod and the iPad. By August 2010, 301 retail stores in 10 countries were operated by Apple Inc. The Apple consists of various software which are as follows: the Mac OS X operating system, Final Cut Studio, Logic Studio, productivity software (iWork suite)
and therefore become the foundation for future buying behavior. Additionally, the loyal customers channelise themselves by quotes like “I feel an attachment and connection with this brand.”, “I am willing to pay a generous amount of money for this brand.”, “I can advocate this brand to others.” Even though mobile phones have turn into a primal part of an individualized communication throughout the globe during the past ten years, consumer research has consecrated minimal particular attention
Consumer behavior is defined by many types & pattern of consumer characteristic ,however entrepreneur can focus their attention on only two considerations :personal characteristics and psychological characteristics. The difference in social class ,income , occupation ,education time orientation are the few factors on which types of customer based . The customer evaluation or identification can provide an entrepreneur with a visual picture of the type of consumer to target for
our financial performance this past year has evidently been disappointing the Board is confident that the year ahead will see a significant financial improvement. (Bloomberg 2012) SWOT Analysis This part is using SWOT analysis to evaluate the strengths, weaknesses, opportunities and threats of HMV and analysis the internal environment of HMV. Strengths With the recognizable brand logo and the trust of customers that gained from all these years, HMV has the power to provide the service for the
external analysis opportunities: 1. Online Payment System. Amazon could extend its current payments system and enter the service similar to PayPal. Amazon payment system would be useful for mobile buyers who usually go by and find it difficult to provide bank details or other personal information that product purchase is required. In addition, the service could be used by many other online retailers for a small fee. 2. Launch of products and services own brand. With access to this large market,
(2009) show a model of consumer behavior (see Figure 1), as the first part of this procedure in the whole process, acting as a reaching and communicating point, marketing stimuli have an important function. Many elements can influence the purchase decision-making process such as customer culture, customer characteristics, etc. The ‘wheel of consumer analysis’ also illustrates that there are interactive effects between either two of consumer behaviors, consumer environment and consumer affect and cognition
promotion material will be more applicable to the customers’ needs and wants because it was meant to be directed to them and will therefore lessen the chance of it going unnoticed. 3. The business can better understand the buying behaviours of the consumer in that target
INTRODUCTION The present report describes its environment analysis and advantages and limitations of e business of seatwave. It also considers electronic security and legal issues of the company. Report explores the various communication modes of organization. It analyzes the important internet technologies and web languages which uses by firm. Research examines role of client server model, internet communication and social media of company. It reviews various types of E business models to get more
Washington D.C, with over 140 locations nationally. The restaurant chain has used sex and sexual appeals to market its products through multiple advertisement campaigns. “Philly Double Trouble” appeals to adult customers, the company’s main targeted consumer segment. Although the commercial is for marketing Jerry’s sub sandwich, the advertising campaign is offering more than just a product, it is selling a sexual fantasy to the viewers. According to the restaurant chain’s website, their main target