comprises of around 960,000 locations and generates $600 billion U.S. dollars in revenues. The industry is comprised of three segments: specialty establishments, quick service restaurants, and casual dining. (1) Levendary Café is considered a hybrid of the quick service and casual dining, referred to as quick casual. They have strong fundamentals and their performance is in line with management forecasts, despite this the stock is trading at a discount.
refill drinks, call a waiter and make payment by credit card and debit card. Gan (Gan, 2002) proposed to develop an online fast food restaurant ordering system that allows customers to place orders anytime at any place. The system helps to manage order from customer as well as advertise promotion. It allows kitchen staff to view ordering information, management to manage fast food raw materials and staff to search customer delivery and profile information. This system helps to reduce queue issues
accessories, and teas” (Starbucks Corporation Company Information, 2013). Starbucks is seen as coffee haven and for many coffee drinkers is their number one choice, whereas Panera is seen as a food venue first and a coffee haven last. The offering of a large variety of food items is a positive element of Panera, and one of the reasons why many consumers prefer their venue for business meeting, studying, or even to just get some work done, since they feel they can stay in place for hours at a time
network of hamburger fast-food restaurants, it served over 68 million customers every day in 119 countries and has 36 000 outlets (Yahoo Finance, January 2012). Established at United States in 1940, this company started operating as a barbecue restaurant inspired by Richard and Maurice McDonald, located at 1398 North E Street at West 14th Street in San Bernardino, California. Their introduction of the “Speeded Service System” in 1948 furthered the principles of the modern fast-food restaurant that
and at what price. This analysis will form part of the costing and marketing strategies. The fast food industry deals with many buyers each with a variety of needs and wants when compared say to the earth moving equipment industry. Being able to understand how customers spend their money and offering high profit menu options will allow the industry to remain profitable. If the industry is aware of Competitor Rivalry capabilities, who they are and how they operate the fast food industry can include
Fast food giants like McDonalds and Burger King have begun to offer healthier and premium menu selections as well as conform to a recent healthcare bill requiring companies to publicize the calorie count of its food items. Casual dining restaurants have also begun to react to this change in consumer demand by offering smaller, cheaper menu items as well as healthier
locations are required to have calorie labeling on their menus” according to the U.S. Food and Drug Administration’s (FDA’s). But most importantly, our eating habits has changed over the course of 20 years. Convenience food has become more popular. Fast casual food has become another convenience in people’s everyday life. Moreover, fusion cuisine has never become so popular until 20 years ago. Furthermore, vegan or vegetarian options are a must on the menu now. The evolution of the American cuisine has
facilities for dough production” ( Wheelen, Hunger, Hoffman, & Bamford, 2014, pg. 16-2). In 1985 sandwiches were added to the Au Bon Pain menu enabling the company to become the first to offer the customer a choice between fast food and casual dining. Thus the concept of fast casual dining was conceived. Au Bon Pain went public in 1991. “By that time, the company
restaurant industry are : 1. Great observing power - Panera Bread brought about an industry disturbance in the casual and easy going restaurant industry. They observed that customer had new choices, that they require control, good, quick services and friendly environment ( Jim Welch, Bill Althans, 2007) 2. Bridging a gap between customers and restaurant industry by introducing fast and casual dining concept-
- All ingredients come from nature, grow up by using organic system and are treated by naturally raised (Chipotle Mexican Grill | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share, n.d.). Chipotle has high standard of sourcing supplier, suppliers should meet their standard. All vegetable must grown in healthy soil and animals from farm allow freely rooting and roaming outdoors or in deeply bedded barns. Moreover, animal feed vegetarian diet, not growth hormones or antibiotics in their feed